Specsavers uses intelligent doordrop to fulfil its vision to drive instore footfall
Doordrop media is a crucial part of the local, regional and national media mix for Specsavers opticians. The use of multi-page doordrop, produced in-house, supports brand engagement at a local, store-specific level in conjunction with national media and drives sales.
Specsavers’ doordrop is based around a well-developed, consistent multi-page creative that showcases Specsavers’ range, quality and expertise, provides information and incentivises consumers to come instore for an eye test. Our targeting is based on insight from a combination of customer data, geo-demographics and retail catchment.
Whistl has delivered consistent campaign results for Specsavers. Doordrop media is established as one of the their top-performing media channels and our approach to evaluation reveals continuous opportunities to optimise future campaigns.