GDPR

The General Data Protection Regulation (GDPR) has far-reaching implications for Whistl and its customers. The new data laws will have a positive impact on our relationships and on the mail industry. It presents a tremendous opportunity for us all to take stock of our marketing processes and put best-quality data practices at the heart of our organisation. By encouraging greater transparency, GDPR can provide a major impetus for us all to improve our direct marketing communications, and ensure they are always well targeted and well received and that our customers do the same.

The latest positive news from the ICO for the mail industry is that;
“You won’t need consent for postal marketing…you can rely on legitimate interests for marketing activities if you show how you use people’s data is proportionate, has a minimal privacy impact, and people would not be surprised or likely to object”.

To assist in the process of change, the ICO have created a 12-step preparation guide. From raising awareness at every level within a company, to auditing data and establishing a legal basis for processing and storing personal information, this guide can help organisations plan for compliance.