Case Study Kirklees Council
Supporting the Public Sector Industry with effective Mail and Postage Solutions
Providing mailing, postal services and delivery support for the public sector, allowing you to communicate effectively with your customers.
As a Public Sector organisation you are responsible for providing up-to-date and time-critical information to your audience, often on a regular basis.
Whether you work within an educational service, health, and welfare organisation or within a council, local authority or government, you may need to balance communicating valuable information, within a restricted budget. Whistl knows that here should not be a compromise when keeping your communities well informed.
Whistl works with multiple public sector organisations and within key frameworks including the CCS and the National Procurement Service Wales, helping organisations to save money on their mailings and ensuring they can send out their valuable communications, without exhausting their budget.
The initial transition using Whistl worked extremely well and managed with lots of support and advice for maximising the mail read rates increased to around 98%. They reduced their postage costs, received excellent account management and advice on operational issues. In short, we found Whistl to be quick, flexible, efficient, and most importantly secure. Whistl won the Call Off contract being the top scoring provider in the delivery of service, contract management, planning, implementation, and training.
Zoe Morgan-Kriek and Chris O’Hara, Group Leads, Yorkshire & Humber Collaborative Group
Why Public Sector organisations use Mail and Postal Services
Mail and Direct Mail marketing continue to be a strong opportunity for public sector organisations to communicate directly with key decision-makers, in their homes.
Mail can be used to build trust, reminding and reassuring your audience of the great services they are receiving or updating them with key information of future changes, or specific news. With postage options and mail advertising solutions, your business can create a true connection with your selected homes and better support your communication needs.
When considering all communication options, direct mail and postal campaigns have many benefits, making the post a key channel selection. Whistl works with your organisation and mailing houses to provide the necessary guidance in creating cost-effective and impactful mailing campaigns.
Printed items can be very useful for public sector companies, print can provide a tangible reference, with space for more complex messages broken down into succinct elements. With a postal campaign, your communication message can be physically shared and discussed easily with other members of the household or with their peers.
Print and direct mail by nature are tactile, and when a communication item is planned correctly, these messages have a pivotal role within the media mix for both information and awareness
How Whistl can support your Public Sector postage campaigns.
Whistl already manages and sort over 50% of the UK’s bulk business letter volume, before handing over to Royal Mail for final delivery. We take away the hassle of arranging, sorting and sending your mail items, saving time and improving mailroom productivity.
With the added security of tracking and proof of delivery to Royal Mail, we help your mail reach the most relevant front doors, on time. Our high-speed sortation technology, national network, and reliable transport fleet mean you can count on Whistl to deliver, for your organisation day in, day out.
Whistl has been the chosen reliable and efficient mail delivery provider to Kirklees Council and our approach resulted in Kirklees Council achieving significant savings, with reduced their postage costs. In addition, they received excellent account management and advice on operational issues. Read the full case study here
Digital Communications provide flexibility to communicate with your customers, with no limitations.
Your communications no longer need to be printed and physically `posted’. Whistl offers our public sector customers access to a suite of digital communication platforms, alongside the traditional physical mail delivery options. People expect a seamless experience from companies, throughout their journey. Whistl can help you to manage all of their exchanges, so your business can accurately capture all interactions. By capturing these actions, your business will be better placed to predict and manage subsequent communication needs.
With a suite of digital services, we have all that you need to communicate to your audience in a way that suits both your business and your audience. Our suite of services includes Hybrid Mail, a simple online print and post-application that automates the output of office documents generated on a day-to-day basis. Simply create a document and upload it via a secure portal, these uploaded items are then printed, enclosed and despatched by the selected mailing house.
The Digital Communications Suite of Applications
With a dedicated account management team, we are always on hand to support your business challenges and offer guidance and advice to manage your communications effectively. Our initiatives have helped our customers access the best savings and discounts available and provide training and guidance to ensure improved mail read rates with functional item management of advice.
Partially Addressed Mail
Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail or PAM offers the chance for public sector companies to connect with customers or prospects, influencing product selection and spending behavior.
Campaign effectiveness is increased when audience profiling and insights are used to identify the right homes, that your public sector communication is to be sent too. PAM is an advertising mail option that is as compliant to GDPR rules, as an unaddressed door drop campaign.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.
How we have helped our customers
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