Whistl DDM delivers an award winning campaign for client, Yushoi
Whistl Doordrop Media client Yushoi won Gold and Silver at the recent Institute of Promotional Awards for Shopper Marketing Campaign and Direct Marketing Campaign respectively.
Whistl DMM in association with creative agency Brass developed an in-home sampling experience that engaged the target audience and grew Yushoi brand sales by an average of 20%. Consumers received a full-size pack of Yushoi Snapea rice sticks which they could try at their leisure, when they were actually hungry and more receptive to new products.
In-home sampling meant other family members could also try the product further extending reach and driving effectiveness. A prize draw with a personal fitness session and signed merchandise from Yushoi brand ambassador Olympic gymnast Louis Smith featured on-pack, while 50p off next purchase coupons appeared on the sample box.
Mark Davies, Managing Director of Whistl DDM said:
“We are delighted for Yushoi who wanted to have a big impact on the consumer in-home through using a creative doordrop media campaign. The award wins highlight that a combination of creativity, experiencing the product in the home environment and a money redemption coupon working together can gain traction with a consumer and drive sales in a way no other medium can.”