Supporting the Finance and Insurance Industry with Advertising solutions
Supporting the finance and insurance industry with audience insights and advertising solutions to understand your target audience and increase your customer base.
If your business is in the finance industry, you know that your customers’ trust is paramount. In an ever-changing digital world and with the introduction of GDPR and upcoming ePrivacy law changes, you need to be able to communicate to your customers in the way they want to be communicated to.
With the introduction of better technology and gadgets that allow us, as consumers to access our finances or pay for things around the clock, it is important to note that our main financial needs remain unchanged.
As consumers we still need to pay for goods, services and household bills, create the right insurance policies and prepare for retirement. A study by Smart Communications found that when UK consumers were considering financial services and insurance organisations that only around half felt that the communications they received were relevant. With 63% of people in the UK stating they would consider switching suppliers if communications expectations are not met and over a third of responders stating they would switch accounts if their communications where not sent at the right time.
With Whistl you have access to a range of advertising services, which allow your financial business to tackle these challenges with more relevant, timely and tangible communications.
As a financial business you are sending regular communications, these may be event-driven or new customer acquisition campaigns. With anonymised data sets, door drop media is fully GDPR compliant and with almost full access to all of the 29 million UK residential homes and extended reach into European markets, Whistl ensures your financial campaign has the best opportunity to improve your return on marketing investment.
Customer Insight Support
Whistl provides full support for your advertising campaign, from the initial brief, to analysis of the campaign success. Our advice and guidance allows your organisation to improve your return on marketing investment, by only delivering your advertising communication, to the homes that have the strongest propensity to respond.
Whistl’s insight team has provided a snapshot of analysis of data from Kantar Media and it is estimated that there are 40.5million adults within Great Britain that are the key financial decision-makers within the household. These decision-makers make the key selections for their household on which providers to use for financial policies/products (i.e. bank accounts, credit cards, insurance policies, loans, etc.)
Creating more demand from understanding your customer, with true customer insight
Whistl’s consultative full circle, 360° approach helps our account management team and insight specialists focus on your communication challenges and how to best communicate to the key decision-makers. With Whistl, all successful leaflet advertising campaigns start with your campaign brief; the questions you need to answer and an understanding of any other marketing activities that will be promoting the offer at the same time. Our effective full circle approach allows us to understand these challenges and create the right approach, to improve campaign success.
With Whistl, we provide real customer and audience insights to understand more about why consumers choose your products and services. How they interact with your marketing communications and the opportunity to reach them. With a tangible letterbox delivery method, you have full creative freedom to communicate to your target audience, with the right format and messages to make your brand stand out. And with the ability to create a schedule through precision postcode targeting, your campaign can be created at either local, regional or national level and can be fully integrated into your other marketing channels.
Partially Addressed Mail
Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail or PAM offers the chance for financial companies to connect with customers or prospects, influencing product selection and spending behavior.
Campaign effectiveness is increased when audience profiling and insights are used to identify the right homes, your financial service communication is to be sent too. PAM is an advertising mail option that is as compliant to GDPR rules, as an unaddressed door drop campaign.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.