Supporting Fundraisers and Charities with Advertising Services
Supporting charities with audience insights and advertising solutions to improve fundraising opportunities and increase your donation base.
Consumer Giving Insight
In 2018 57% of UK households gave a total of £10.1 billion to charitable organisations, with seasonal peaks such as pre-Christmas months of November and December seeing the highest donation levels. Cash giving remains the most common way to donate, with 53% of all donations giving cash in 2018.
Charitable funds and organisations have to raise awareness of their cause, educating and informing their possible base in exchange for their valuable donations. The key to creating a strong charitable presence is built upon understanding the cause, trust, and credibility.
With charity audiences being overloaded with messages and communications from all mediums, it is important for charities, like yours, to understand how best to communicate your message and more importantly, get attention. With Whistl, we support your fundraising organisation with relevant advertising services to communicate more efficiently and effectively, with new and existing donors.
The Insititute of Fundraising has outlined some useful tips on how to create strong GDPR compliant campaigns including tips for both addressed and unaddressed mailing campaigns.
Charity donors have become more generous since 2017
Working with many charities and not-for-profit organisations, our dedicated in-house insight and planning team can help you strengthen your audience profiles and plan a strong integrated leaflet mailing campaign, to maximise your marketing results against your budget.
Though the total number of donors has declined in the last few years, with a decline of 4% of households giving since 2016 (61% to 57% in 2018), those homes that have chosen to donate have become more generous within the same period. With donations amounts actually rising by 4% since 2016. Interestingly the value in 2018 is almost static to 2017, the year before 2018’s GDPR regulations.
The team here at Whistl becomes an extension of your fundraising team and we can work directly with all of your third party businesses such as printers, advertising agencies or other partnership companies.
Whistl Advertising Services
When looking to acquire more donors or inform your base of how their donations are being used, promotional advertising services, such as door drop media or partially addressed mail could assist. With a suite of advertising solutions, we are well placed to provide the right guidance to increase your fundraising return on investment.
One of the key findings from the 2019 CAF report, was that in 2018 fewer UK households were asked or approached to donate to a caused. The decline has been seen across a number of channels; on the street, door to door and direct mail, which had fallen from 28% in 2016 to 23% in 2018. This reduction is likely to be linked to the concerns around personal data usage and contact preferences, with the introduction of GDPR in May 2018.
With anonymised data sets, Whistl has GDPR compliant options to reach your audience. Door drop media is an unaddressed solution with one of the strongest opportunities to reach. With door drop campaigns you have the opportunity to reach of almost all of the 29 million UK residential homes and even extended reach into European markets. If you are looking to run a more localised or regionalised campaign with geo-demographic targeting your campaign can be highly targeted and full integration with your other marketing channels.
Whistl provides full support of your advertising campaign, from brief to analysis. Our advice and guidance allow's your charity to improve the return on marketing investment by highlighting the homes that have the strongest propensity to give.
With our consultative full circle, 360° approach our account management team and insight specialists focus on your communication challenges. All successful charity campaigns start with your campaign brief, the question you need to answer and an understanding of any other marketing activities. We take the time to understand these challenges and create the right approach, to deliver campaign success.
Whistl really is a perfect doordrop partner, a ‘one-stop shop’ providing clients with an all-inclusive service from planning, targeting, creative advice, print, and distribution. A true solutions provider.Helena Jennison, Marketing & Communications Director UK at Movember Foundation
Printed Media engages with your audience to create a positive action
Printed door drop media items can create a sensory experience providing more of a direct connection and experience for your charity, with the recipient. With a tangible channel such as a printed leaflet, your message can is more easily recalled.
Printed advertising mail by nature has the ability to use different textures and shapes, allowing the delivered item to be more be tactile. When planned correctly and addressed mail items can have a pivotal role within the marketing media mix, aiding to boost memorability and potentially increase donation intent.
By focusing on the right message to the right person at the right time will ensure your fundraising campaign will generate the best return on investment.
Partially Addressed Mail
Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail offers the chance for charities to influence giving behavior with an advertising mail option that is targeted to the home, not the individual.
Campaign effectiveness is increased when audience profiling and insights are used to identify which are the right homes that the communication is to be delivered too. The advertising mail campaign is compliant to all GDPR rules, the same as a standard unaddressed door drop campaign, as the items delivered to homes are partially addressed; using a generic name for your recipients such as ‘occupant’ and without the use of any personal identification data, throughout the targeting and delivery process.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.