Doordrop sampling gets your brand into the hands of your consumers in their own homes.

With more consumer choice than ever, products are no longer sold solely through shops and supermarkets, and with a change in lifestyles and working patterns, items are not always purchased as part of the leading weekly shop. Consumers now create their own rules on how they want to buy items and where they want to buy them from. The shopper marketing landscape is now fully integrated with e-commerce platforms, direct from a source local producers and online and physical market places. This all means creating a brand, and product awareness are now more critical than ever. 

In-home product sampling techniques can help; by reaching your target consumer at home, you are allowing them the time to try and consider the product purchase in their own environment. 

Benefits of Doordrop Sampling Include:

• Product delivered straight to the home of the target consumers letterbox 
• Cost-effective solutions available to meet budget requirements, including couponing  
• Delivery options can enable immediate trial in the relaxed home environment
• Printed coupons and competition incentives can be added to build engagement

Why In-Home Product Sampling Works?

• Consumer Targeting

Targeting is the key to creating a solid campaign, and Whistl can help you understand more about the brand-consumer and where they live and where they shop. With this analysis, delivery can take place on a local, regional or national level only to areas that have a high concentration of your target market.

• Product Launch

Launching a new product requires awareness and trial, and using Whistl’s in-home product sampling techniques can create a more tactile solution in building a strong feedback loop and sales uplifts.

• Brand In-hand 

Breaking through the traditional barriers to trial (lack of awareness and price considerations) can take time, effort and money. Product sampling gives you a shortcut. By putting the product directly into consumers’ hands in the home environment where the product is most likely to be used, you can build awareness, trial and consideration all in one easy step, generating sales and profits faster.

• Efficient Payback

A successful sampling program offers a substantial payback period. Whistl can support the understanding of the return on investment with the correct analysis advice.

Why work with the Whist Group when Product Sampling?

With a long heritage of product sampling techniques, Whistl can create the right consumer sampling experience for your brand and marketing brief. Our expertise enables brands to connect with consumers in their own homes. We identify the right sampling channel or retail partner to reach your selected target audience, delivering a successful product sampling campaign. A product sampling experience should always start with understanding the target audience using relevant data insights and analytics. The right sampling channel and campaign schedule can be built from:

• The target consumer
• Shopping habits
• Product availability
• Grocery stockists
• Reach by sampling channel

Our expert account managers and insight planning team are on hand to help create the best product sampling campaign, for your brand.

Together with Relish, part of the Whistl Group your customers have access to the widest range of product sampling channels and techniques available.

Browse the Sampling Brochure