Supporting Marketing Agencies with tailored Advertising Services
Supporting advertising, media, and marketing agencies with audience insights and advertising solutions to increase the end clients’ customer engagement, acquisition, and retention strategies.
How does Whistl support your marketing and advertising channel strategy?
When planning an advertising campaign, you have a number of different routes to market, to consider. The key to understanding the right marketing channels to achieve your clients objectives, are often focused around the target audience and the achievable reach of this audience, within a set marketing budget.
Here at Whistl we offer a consultative approach to give you expert advice, enabling your end client or brand to connect with their target audience and consumers, in comfort of their own homes.
Whistl have superior planning tools and staff with incomparable experience and knowledge of their field. We have more of a partnership with them rather than the standard agency/supplier relationship usually found in media. They provide a full service above and beyond what's required, and continue to help us grow client doordrop spendKylie Dunstan, Account Manager at Havas Media
However complex or extensive your project is, you can be assured that we’ll meet tight deadlines whilst remaining cost effective. As market leaders in doordrop media and targeting services, we can help you, our agency partners identify the most valuable audiences for your brands.
With a dedicated in-house insight and planning team we combine multiple geo-demographic data sources to develop consumer profiles, to ensure your campaign reaches your most receptive audience. Profiling and targeting makes intelligent leaflet advertising, door drop sampling and Partially Addressed Mail cost-effective media choices, by reducing wastage while yielding high recall and brand familiarity.
Finalising your marketing strategy can be both a time consuming and complex process. Whistl’s team are dedicated to finding solutions, for your marketing communication related problems and give you confidence that Whistl can become an extension of your team.
A tangible and targeted delivery channel
Our intelligent doordrop campaigns are proven to drive acquisition and retention and add great value to an existing campaign by using geo-demographic targeting.
Paper and the Environment
With new technologies, different printing techniques are available to ensure both creative standout and environmental support. Door drop media items are more often printed on a sustainable forest source. The two most recognisable certifications are the Forest Stewardship Council® (FSC®) and the Programme for the Endorsement of Forest Certification (PEFC™).
Both PEFC and FSC are committed to achieving the same objectives – the certification of forests to credible, independently verified standards of responsible forest management, and focus on conserving the natural habitats of plants and animals and respecting the rights of forestry workers and local communities. Both PEFC and FSC operate robust chain of custody schemes that track wood and wood fibre through every step of the supply chain, from the forest to the end user.
More information on paper, printing and the environment can be found here.
The Whistl team help make them hugely effective for our clients. Their specialist knowledge and attention to detail have been crucially important to the success we have had with this valuable sales channel.Clive Howse, Managing Director M.i. Media
Partially Addressed Mail
Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail or PAM offers the chance for companies to connect with customers or prospects, influencing product selection and spending behavior.
Campaign effectiveness is increased when audience profiling and insights are used to identify the right homes, your end client communication message to be sent too. PAM is an advertising mail option that is as compliant to GDPR rules, as an unaddressed door drop campaign.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.