Supporting Public Sector organisations with Advertising services
Supporting public sector companies and organisations with audience insights and advertising solutions to understand more about your constituents’ or general audience and to communicate to them efficiently and effectively.
As a Public Sector organisation you are responsible for providing up-to-date and time-critical information to your audience, often on a regular basis.
Whether you work within an educational service, health, and welfare organisation or within a council, local authority or government, you may need to balance communicating valuable information within a restricted budget. Whistl knows that there should not be a compromise when keeping your communities well informed.
Whistl works with multiple public sector organisations to support their communications, create awareness and informative campaigns to reach more homes, without exhausting budget limitations.
Why Public Sector organisations use Advertising Services
Unaddressed mail can be highly targeted. With the ability to create specific audience segments, your organisations message will connect with your target more effectively. Geographic catchments for local constituencies can be set or a specific drive-time or radius from locations such as schools or hospitals. This geographical targeting ensures your message will be relevant based on locality. With further demographic and social targeting options available, specific postal areas can be further refined based on higher penetrations of homes. Typical segmentation used within this industry includes: age, income and lifestyle choices or hobbies. Whistl’s dedicated account management team can guide you through the most relevant criteria for your audience, based on your campaign’s objective.
Within this sector, some of the largest users of door drop media, are political parties, councils, and local authorities. Door drop media has the highest reach of advertising channels, with the ability to access almost all of the 29 million UK residential households. This reach provides a strong base, for more specific targeting selections to be made. Read more about political campaigning practices and direct marketing guidance from the ICO. When considering all communication options, door drop media has many benefits, making it a key channel option.
Benefits of Printed Media
Printed items can be very useful for public sector companies, print can provide a tangible reference, with space for more complex messages broken down into succinct elements. Door drop media as a printed communications channel provides a physical item, which can be physically shared and discussed easily with other members of the household or peers. Print and door drop media can provide an important role within the media mix for communicating both key information and creating more awareness.
With door drop media you have the ability to achieve more standout for your message. By focusing on the right message, delivered to the right person, at the right time will ensure your campaign always delivers the best return on investment.
With door drop media and direct mail marketing the only real restriction on your printed item being the ability to deliver it through the letterbox. With door drop media you have the added benefit of creative space, as no addressed details are required. A great example of creativity was seen when the Home Office used door drop media to support its “KEEP IT SAFE, KEEP IT HIDDEN, KEEP IT LOCKED” campaign. Read the full case study here
In May 2019 Print week wrote an article on how the print industry had benefited from an unexpected increase in demand for their services, in the run-up of the European elections. With the UK’s ever-changing political climate, the need to update and inform UK residents is here to stay and the benefits of printed channels such as door drop media will aid many parties in their communication strategies.
Types of door drop communications in the Public Sector.
Types of door drop communications within the Public Sector
With time-sensitive information a reliable delivery technique is required and often within limited budgets. Communications may need to inform and update residents on important information such as:
- Changes to councils and unitary areas
- Maintenance updates (road closures, road works)
- Planning developments
- Recycling programs
- Bin collections
- Spending updates
- Local news
- Community activities
Local councils often publish booklets and magazines to keep their residents informed, for many homes these items have become a regular communication technique.
Many local NHS Trusts use door drop media as a localised targeted channel to create a two-way communication opportunity with relevant homes on local news, volunteering opportunities, careers or fundraising.
As a channel door drop media is also used on a regular basis for educational organisations, such as colleges and universities looking to promote new courses for higher education to school leavers or more specific learning for adults looking to improve career progression or certain key skills.
How Whistl can help public sector organisations, meet their communication objectives
Whistl’s account management team can support your organisational communication strategy, we assist in the understanding of which are the right homes to receive your printed messages.
Whether your organisations messages are to be sent locally or nationally, Whistl provides the right insights to ensure that your campaigns are planned so they are both effective, and fully GDPR compliant. With Whistl, we create the right delivery schedule for your communications, targeted to the postcode sector level. When creating the delivery reach, all insights and schedules are created without the use of any personal data.
Whistl provides a consultative 360-degree approach, and our dedicated account managers offer relevant guidance at every stage; from the initial brief to delivery, and (if required) any evaluation of response mechanics.
Partially Addressed Mail
Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail or PAM offers the chance for public sector companies to connect with customers or prospects, influencing product selection and spending behaviour.
Campaign effectiveness is increased when audience profiling and insights are used to identify the right homes, your financial service communication is to be sent too. PAM is an advertising mail option that is as compliant to GDPR rules, as an unaddressed door drop campaign.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.