Supporting the Telecommunications Industry with Insight and Advertising Services
Understand more about your customers with audience insights and advertising solutions tailored to the telecommunications industry.
The telecommunications (or ‘telecoms’) sector comprises of businesses providing the key infrastructure for data transmission and communications, to enhance the way we live and interact. These companies provide a range of services such as fixed-line and mobile service, TV and content and broadband internet services. When looking at this in the context of everyday life, these are the companies that provide the technological support, we have become more reliant on daily, in both our working and personal lives. With internet-enabled smart TVs, household hubs which connect to wireless-enabled products and (let’s not forget) our personal mobile phones and wearables.
With better connectivity and improved digital technology, consumers today have more control over how they interact with each other and how they can create a more personalised communication environment. An increase in ‘smart home devices’, pocket-sized personal Wi-Fi hotspots and major improvements within public transport infrastructures means UK homes and residents have the option to be online almost all day, every day.
It is not surprising that it has been predicted that by the end of 2023, the smartphone will be the most used digital device, with an estimated 92% of the UK adult population owning a device.
Why Telecommunications Companies use Advertising Services
With the introduction of GDPR in 2018, door drop media services offer a GDPR-compliant channel with effective insights, targeting customers and consumers at the household level rather than as individuals.
Door to door advertising targets people using anonymised data-sets, there is no use of personally identifiable data that has made some companies question or even stop using direct mailing solutions since the legislative introduction.
With almost full reach to all UK residential households, door drop media remains the widest-reaching marketing communication channel.
Ebiquity reported that 172m doordrop items were distributed in 2018 across broadband, internet, mobile and multimedia providers. With a staggering 245% year on year increase in volumes for mobile/network providers. JICMail insights showed that 178.9m people saw these communications equating to a reach of 1.04 for all items sent. With 51% of all commercial actions being a discussion with another person.
To access the complete insight report on the sector, complete the online enquiry form and one of our account managers will get in touch to discuss your needs.
Advertising services from Whistl
As a fast-paced and continually evolving industry, we understand that you need to keep your customers informed and updated. From important periodical customers notifications to promotional direct mail or door drop marketing campaigns
As a tangible channel, advertising services such as door drop media can be used to build trust, reminding and reassuring your customer base of the great services they are receiving, or used to create more of a promotional campaign to acquire new customers, growing your profitability and consumer base.
Door drop media is a highly-targeted solution, which your business can take advantage of and create more of a connection to your target audience, in-turn better influencing their usage and brand loyalty. As a tangible channel, leaflet advertising has the benefit of more creative freedom than a direct mail piece, as the item is unaddressed and there is no set format size. The only real restriction to your communication pieces is that it can be delivered through the letterbox.
Whistl is an expert in enabling brands to connect with consumers in their own homes. Our process starts with your communication planning strategy, to understand your target audience or customer base. Whistl’s dedicated planning and insight team has the right systems and full data analytics tools to understand the reasons behind your customers’ choices and how to best target the right households.
With access to almost all of the 29 million UK residential homes and extended reach into European markets, Whistl ensures your telecommunications company has the best opportunity to inform and update your key target homes.
Whistl’s consultative full circle, 360° approach helps our account management team and insight specialists focus on your communication challenges. All successful leaflet advertising campaigns start with your campaign brief, the question you need to answer. Our effective full circle approach allows us to understand the challenge and create the right test and learn approach to improve campaign success.
The team here at Whistl, becomes an extension of your marketing and communications team. Our account managers and planners work with your business at every step of the campaign planning process, to maximise your return on investment.
Partially Addressed Mail
Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail or PAM offers the chance for telecoms companies to connect with customers or prospects, influencing product selection and spending behaviour.
Campaign effectiveness is increased when audience profiling and insights are used to identify the right homes, your financial service communication is to be sent too. PAM is an advertising mail option that is as compliant to GDPR rules, as an unaddressed door drop campaign.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.