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+300% increase in online sales during 2020 for Blackwell's

May 2021

"We implemented the change to Whistl just prior to the pandemic and it supported a +300% increase in online sales during 2020"


Blackwell’s has been trading since 1879 as one of the most well-respected booksellers in the UK and has an expanding online business that needed a cost-effective and efficient solution.

Blackwell’s looked to Whistl to provide a cost-effective solution for UK parcels, enabling them to compete on price with other larger competitors. They also wanted to offer customers the reassurance which door-to-door tracking offers, allowing customers to self-serve.

“Whistl enabled us to reduce the proportional cost of delivery per book and offer customers better value. As a result, we saw increased sales and were able to continue growing our e-commerce offering significantly.

There have been three mainstream integrations in moving to Whistl. First the initial move, then integration with Hermes and the last one to a tracked service. As we saw the benefits to the service we extended the scope of what we partnered with Whistl for.

Whistl supplied direct contact with our development team on each occasion and worked with us to integrate seamlessly with each other’s systems. From start to finish there were no interruptions to production. 

Transport solutions are flexible, with communications down to depot level. Dedicated account and Customer Services managers. The Whistl system is a one-stop-shop which is easy to use, with concise and up to date tracking information for all operators." Chris Harvey, Head of Distribution and Logistics at Blackwell UK Limited.

We have found Whistl to be supportive of a growing business and careful in listening to our needs

Chris Harvey, Head of Distribution and Logistics, Blackwell's

Blackwell's Case Study


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