Get your brand into the hands and hearts of consumers
Our innovative in-home sampling service is the smart way to reach consumers with a memorable brand experience which gets your product in more baskets, more often.
Trial, acquisition, brand awareness and retail footfall are common objectives that our intelligent approach to audience targeting delivers. We apply industry-leading tools and techniques to create a geo-demographic profile of your audience. We'll define, refine, amplify and verify your target audience to ensure your campaign reaches relevant consumers with the propensity to buy and engage with your brand. Our analytic experts blend the latest data sources including TGI, Mosaic, EPOS and Experian shopping data in conjunction with our clients' customer data.
Our unique 'opt-in' in-home sampling format ensures less wastage by only distributing sample products to consumers who have 'opted-in' to the campaign. Day 1: Branded bags are distributed across target audience households with the 'opt-in' solution. Consumers are invited to leave the bag outside their homes the following morning to participate in the campaign. Day 2: All households are checked and sample products are placed where consumers have opted in. In-home sampling creates positive brand engagement often resulting in positive social media impact.
We don't impose restrictions on the dimensions of doordrop items, and we can provide exclusive distribution of in-home sampling of any weight. We will manage total distribution based upon a number of products. Allowing consumers to trial products in their home environment can produce a strong and sustained uplift in sales and a halo effect across other product ranges.
Reach households proven to be most receptive to your brand
Choose from a range of flexible sampling options; Opt-in, Knock & Drop or Letterbox
Gain tangible, measurable and accountable results
Delivered by Royal Mail or Whistl Home Network
Sampling types available