Supporting Charities and Fundraisers with Mail and Postal Services
Whistl helps your charity to communicate with your potential fundraisers and donors with reliable mail and postal delivery.
In 2018 57% of UK households gave a total of £10.1 billion to charitable organisations, with seasonal peaks such as pre-Christmas months of November and December seeing the highest donation levels. Cash giving remains the most common way to donate, with 53% of all donations giving cash in 2018.
Charitable funds and organisations have to raise awareness of their cause, educating and informing their possible base in exchange for their valuable donations. The key to creating a strong charitable presence is built upon understanding the cause, trust, and credibility.
With charity audiences being overloaded with messages and communications from all mediums, it is important for charities, like yours, to understand how best to communicate your message and more importantly, get attention. With Whistl, we support your fundraising organisation with relevant advertising services to communicate more efficiently and effectively, with new and existing donors.
The Insititute of Fundraising has outlined some useful tips on how to create strong GDPR compliant direct mail campaigns including environmental considerations and tips on the number of enclosures to include in a pack.
Direct Mail and Doordrop Media improve the motivation to donate
Whistl’s insight team have analysed the base of donating households via TGI and results showed both direct mail and door drop media combined were cited as the channels most likely to motivate a household to donate to a cause. With most donors more likely to send a one-off cash value, rather than sign up to regular giving.
Whistl Mail Management Services
A choice of delivery options is available to suit your fundraising strategy from traditional mail to digital solutions, ensuring all of your business communications can be dealt with by a single point of contact and all within your marketing budget.
Whistl already manages and sort over 50% of the UK’s bulk business letter volume before handing over to Royal Mail for final delivery. We take away the hassle of sorting and sending your mail items, to save your organisation time and improve mailroom productivity. With the added security of tracking and proof of delivery to Royal Mail, we help your mail reach your customers’ front doors on time. Our high-speed sortation technology, national network and reliable transport fleet mean you can count on Whistl to deliver for you day in, day out. Whether you need a high volume sorted mail solution or a standard solution for the UK or internationally we have the right service for you.
Printed Media engages with your audience to create a positive action
Printed mail items can create a sensory experience providing more of a direct connection and experience for your charity, with the recipient. With a tangible channel such as a mail, your message can is more easily recalled.
Printed advertising mail by nature has the ability to use different textures and shapes, allowing the delivered item to be more be tactile. When planned correctly and addressed mail items can have a pivotal role within the marketing media mix, aiding to boost memorability and potentially increase donation intent.
By focusing on the right message to the right person at the right time will ensure your fundraising campaign will generate the best return on investment.
Partially Addressed Mail
Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail offers the chance for charities to influence giving behavior with an advertising mail option that is targeted to the home, not the individual.
Campaign effectiveness is increased when audience profiling and insights are used to identify which are the right homes that the communication is to be delivered too. The advertising mail campaign is compliant to all GDPR rules, the same as a standard unaddressed door drop campaign, as the items delivered to homes are partially addressed; using a generic name for your recipients such as ‘occupant’ and without the use of any personal identification data, throughout the targeting and delivery process.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.