Send more and save more with Royal Mail’s new publishing offers

With the uncertainty of post Brexit economic conditions and the pressure publishers face in replacing advertising revenue from print in the digital world we want to help publishers get the most out of mail. Royal Mail have developed a number of new incentives designed to help publishers:

  • Reduce the cost of distribution of publications sent by mail
  • Test the use of mail to find new subscribers and
  • See how mail can benefit retention of existing subscribers

To support this, we can now offer four new incentives:

1. Publishing volume commitment incentive

Earn Postage Credits on all your publications for committed volume over a 12 month period.

The deal

  • Postage Credit rate of 2% of the Royal Mail Access price for publications (0.6 – 1.9p depending on service used and weight)
  • Publishers required to include all titles in the volume commitment and commit to sending at least  95% of last year’s volume Who’s eligible?
  • Anyone sending publishing volume of at least 500,000 items per year

Key points

  • Discount paid as a retrospective postage credit in the form of postal credit vouchers or direct into a Royal Mail Account
  • Available only for Large Letter mailings
  • Use of Mailmark is optional although the customer will be required to complete an e-manifest when it is available to enable volumes to be measured. There will be no obligation to add a Mailmark barcode to the item

When is the offer valid?

Valid until the 31st December 2018 for 12 months from the start date. Royal Mail’s full terms can be found here.

2. Publishing test incentive for new title launches

Earn Postage Credits for up to 24 months on all publications distributed by post when launching a new title using the Royal Mail Publishing Test Incentive.

The Deal

  • Reduce the postage cost for new titles by 30% for the first 12 months and 10% for the next 12 months as the title becomes established

Who’s Eligible?

  • Any new title launch when you distribute at least 10,000 items a year by post

Key Points

  • The incentive encourages the use of mail for new title launches and where mail has not previously been used for a title - customer must intend to roll out the title beyond the lifetime of the incentive
  • Available only for Large Letter mailings
  • Discount paid as a retrospective postage credit in the form of postal credit vouchers or direct into a Royal Mail Account

When is the offer valid?

Valid until the 31st December 2018 for 24 months from the start date. Royal Mail’s full terms can be found here.

3. Publishing test incentive for renewals using mail

Earn Postage Credits when testing the use of mail to improve renewal rates using Royal Mail Advertising Mail Test Incentive.

The Deal

  • Postage Credit rates of 15% for tests that introduce the use mail for renewals or for tests that add a new stage of mail to the renewal process
  • Tests can be performed over a period of up to 6 months Who’s Eligible
  • Any test of subscription renewal mailings of a minimum of 10,000 items

Key Points

  • Available for incremental mail for subscriptions renewals
  • Discount paid as a retrospective postage credit in the form of postal credit vouchers or direct into a Royal Mail Account

When is the offer valid?

Valid until the 31st December 2018 for 6 months from the start date. Royal Mail’s full terms can be found here.

4. Publishing test incentive for acquisition and cross selling 

Earn Postage Credits when testing the use of mail for new subscriber acquisitions and cross-selling using Royal Mail Advertising Mail Test Incentive.

The Deal

  • Postage Credit rates of 15% for advertising mail tests for up to 6 months to assess whether mail can improve subscription acquisition and cross-selling Who’s Eligible
  • Any test of advertising mail mailings of a minimum of 10,000 items

Key Points

  • Available for tests where mail has not previously been used e.g. use mail to promote new titles, new audience testing and frequency testing
  • Discount paid as a retrospective postage credit in the form of postal credit vouchers or direct into a Royal Mail Account

When is the offer valid?

Valid until the 31st December 2018 for 6 months from the start date. Royal Mail’s full terms can be found here.

How do I apply?

You will need to submit an application form that will ask for the following details:

  • Company name
  • Details of your postal supply chain including your:
  • Name of your postal providers
  • A list of any credit account numbers you hold with Royal Mail
  • Your Unique Customer Identifier (UCID) (if posting through Access)
  • Mailmark Participant ID
  • A description of the test if using test incentive
  • Last year’s posting volume if using the volume commitment incentive
  • Your expected volume and start date

You can find the Application forms and information on how to submit them at www.royalmailwholesale.com/publishing/