The logical way for many businesses to keep growing when they reach a certain level of success is to expand overseas. Whether they are dominating the domestic market or have spotted a great opportunity abroad in a specific country or region, this is a great way to achieve further success.
As consumers it can be irritating to find a great product only to discover international shipping to your country is unavailable. While for B2B companies, expanding overseas opens your products and services to a wider market too. International parcel delivery is central to this being a success for both B2B and B2C companies and this guide explains how to offer international postage efficiently.
Make Sure the Time is Right
There are many reasons for expanding your ecommerce, B2B or any other business overseas but it is vital that you make sure the time is right. A few signs exist that can provide you with added confidence that now is an appropriate time to offer international parcel delivery:
- Untapped markets: If the domestic market has become crowded, finding an untapped one that is a lot sparser can mean now is the best time to enter it. First-mover advantage avoids the threat of competition.
- Climate advantages: There could be a real boom for your sector in a particular region that provides a great climate for entering the international market. Plus, certain countries may even encourage international business through government grants, lower taxes and more.
- Increasing brand awareness: Success on a domestic level will create a greater brand awareness both at home and abroad. This can drive demand overseas and make moving into a market abroad much easier, just try and gauge how many requests you’re receiving online from other countries.
International Shipping Strategies
It’s important to consider your budgets when planning international postage, as these costs will be much higher than domestically. However, you also need to make sure that international parcel delivery charges are affordable and attractive to potential customers in the new market.
This can be done through a range of international shipping strategies. Offering loyalty bonuses for returning customers, charging what you get charged by couriers for a transparent service, or providing a range of tailored options with appropriate prices such as international parcel tracking, time specific and more. Whichever strategy you choose, make sure it’s worked into and covered by your budget.
Find International Couriers
Once you’ve decided to go ahead with international parcel delivery, you’ll need to choose a courier or delivery partner. This will depend on the number of items you need to regularly send out overseas, what they are and any other requirements (such as next-day delivery).
Get starGet Startedted with Whistl, as we offer an international parcel service for businesses and individuals sending a high volume of deliveries every month. Using an international courier will make the process of shipping your products abroad a lot smoother, rather than working on an individual basis.
Understand Country-Specific Regulations
Depending on what your business is exporting, there could be barriers when it comes to international parcel delivery to certain countries. There are obvious restrictions on selling items like ammunition and pharmaceuticals abroad, but some countries may have bans, limits or restrictions on importing other products.
Exporting from the UK has certain requirements in place, whether working in a B2B sector or in ecommerce. It’s important to check any importing restrictions for the countries you are offering international deliveries to, as otherwise you may end up with a lot of disappointed customers and financial troubles.
Budget for Shipping Costs and More
Shipping rates will vary from country to country, but it’s imperative you know exactly what they will be and factor them into your overall budget. This could influence the countries you offer international parcel delivery to, especially for small businesses that may only be able to provide the service to EU or European countries, for example.
It’s not just the cost of shipping though, you need to consider everything from products being sent and picked up from distribution centres and delivery at the other end. Some couriers will offer fulfilment options to cover this, whereas with others you will have to arrange delivery in the other country separately.
You need to effectively market the fact that your ecommerce or B2B company is now offering international parcel delivery. Otherwise, you could find the uptake of orders from overseas countries is a lot lower than expected, which can negatively impact on your finances. Online marketing provides a cost-effective solution, through social media, blog posts and email. Just remember to target the specific countries or regions you’re aiming to expand into.
Offer Optional Extras
Another strategy for a strong start to expanding your ecommerce or B2B company overseas is to offer options such as international parcel tracking. When ordering items from another country, many consumers and clients will want the extra security of knowing their products will arrive, which international parcel tracking can offer. Loyalty bonuses for returning customers, day specific deliveries and more can all help increase uptake of orders abroad.