Nature Delivered (graze), the tech-led multichannel retailer of healthy snacks, distributes its products wholesale via top retailers such as Sainsbury’s and direct to consumer through its online snack subscription shop.
Given the popularity of graze’s snack boxes, the business needed to find a parcel delivery company which would not only save them money on postage, but would be able to manage the prompt delivery of such large volumes in a complex supply chain process. Graze needed a partner able to manage multi-customer delivery options without compromising on quality of service or reliability, whilst simultaneously catering to the needs of the type of food product graze provides.
For the last three years, Whistl and Nature Delivered have collaboratively mailed out millions of large letters to graze’s subscribers, as well as handling unsorted packages for heavier items to ensure varying product offerings were met.
As a leader in the healthy snacking market, reliability, speed and punctuality of delivery is important to securing customer loyalty and building graze’s reputation.
Whistl provided the excellent account management needed to ensure this happened by planning, forecasting and responding quickly to ever changing volumes caused by advertising campaigns or fluctuating seasonal demand.
Through this Nature Delivered benefitted from proven cost savings, better handover quality, consistent service levels and reliable supply chain management.
Graze’s confidence in Whistl’s ability to understand the business has enabled Nature Delivered to reduce the number of suppliers, streamline communications and improve overall commercial performance.
Nature Delivered is currently trialling a ‘door drop’ media campaign through Whistl to generate new leads, demonstrating that Whistl not only supports existing subscription traffic but also aims to help grow the graze brand through a fully consultative all-round approach.
Great account management, well prepared minuted meetings, issues resolved speedily and good understanding of our business and commercial requirements. Since the start of our contract the Whistl team have got closer to us as a business, developing a good understanding of the dynamics of our category.
Chief Operating Officer