JICMAIL
The Currency for Advertising Mail
Advertising mail is the third largest media channel in the UK, worth an estimated £1.7bn annually but has never had a recognised audience measurement system.
The Joint Industry Committee for Mail or JICMAIL consists of key industry bodies and businesses, representative of both the advertisers who use mail and the industry that supplies the channels.
JICMAIL delivers industry-standard audience measurement data for Direct Mail (including Partially Addressed Mail), Door Drops and Business Mail. New reports are regularly released to the industry on a quarterly basis.
Want to know more about how people interact with your mailings and their post
Explore the JICMAIL database to uncover how specific advertiser direct mail and door drops are interacted with over the course of a month.
Each quarter over ten thousand new mail items are added to JICMAIL mail item database. Search the database for examples of how consumers are interacting with your specific mail activity. Understand more details such as which days have consumers interacted with your mail? On which days have commercial actions taken place, and what can we learn about the content that drives these actions? Please note you must register to use this tool.
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