Couponing
A cost-effective way to incentivise product purchase with a money off coupn. Allowing national reach and flexiblility of creativity, for as little as 6-10p per home.
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Create stronger brand connections with your audience at home
With more consumer choice than ever, products are no longer sold solely through shops and supermarkets, and with a change in lifestyles and working patterns, items are not always purchased as part of the leading weekly shop. Consumers now create their own rules on how they want to buy items and where they want to buy them from. The shopper marketing landscape is now fully integrated with e-commerce platforms, direct from a source local producers and online and physical market places. This all means creating a brand, and product awareness are now more critical than ever.
In-home product sampling techniques can help; by reaching your target consumer at home, you are allowing them the time to try and consider the product purchase in their own environment.
Together with Relish, part of the Whistl Group, our customers have access to the broadest range of product and in-home sampling channels and techniques.
Relish, part of the Whistl gorup are a team of experienced product sampling experts, skilled at getting your product into the hands of the audiemce most likely to love it. What’s the surest route to their hearts? Through the online retailers they already buy from.
Targeting is the key to creating a solid campaign, and Whistl can help you understand more about the brand-consumer and where they live and where they shop. With this analysis, delivery can take place on a local, regional or national level only to areas that have a high concentration of your target market.
Launching a new product requires awareness and trial, and using Whistl’s in-home product sampling techniques can create a more tactile solution in building a strong feedback loop and sales uplifts.
Breaking through the traditional barriers to trial (lack of awareness and price considerations) can take time, effort and money. Product sampling gives you a shortcut. By putting the product directly into consumers’ hands in the home environment where the product is most likely to be used, you can build awareness, trial and consideration all in one easy step, generating sales and profits faster.
A successful sampling program offers a substantial payback period. Whistl can support the understanding of the return on investment with the correct analysis advice.
Working with the team at Whistl and Sainsbury's has allowed us to look at new ways of reaching our target audience through their in-home solutions. Whistl were appointed to source the print, production and fulfilment of Cinema Sweet and they rose to the task producing an elegant pack to showcase our premium brand and engage consumers. Whistl have supported us throughout the process allowing for this activity to be truly effective and delivered on time.
Chloe Hoole, Senior Marketing Manager Metcalfe's Skinny
With a long heritage of product sampling techniques, Whistl can create the right consumer sampling experience for your brand and marketing brief. Our expertise enables brands to connect with consumers in their own homes. We identify the right sampling channel or retail partner to reach your selected target audience, delivering a successful product sampling campaign. A product sampling experience should always start with understanding the target audience using relevant data insights and analytics. The right sampling channel and campaign schedule can be built from:
Our expert account managers and insight planning team are on hand to help create the best product sampling campaign, for your brand.
Together with Relish, part of the Whistl Group your customers have access to the widest range of product sampling channels and techniques available.
Engage with your audience
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