Supporting Charity Organisations

Advertising for Charities

Increase customer engagement, acquisition and retention with Whistl. Enhance delivery performance with professional and reliable delivery management for charities.

In 2017 UK households gave £10.3 billion* to charitable organisations, with seasonal peaks such as pre-Christmas months of November and December seeing the highest donations. Even with innovation in charitable giving over the years, cash remains the main way in which people choose to give*. Charitable funds and organisations such as yours have to raise awareness of their cause, educating and informing donators and prospects in exchange for their valuable donations. The key to creating a strong charitable presence is often built upon trust and credibility.

*Stats taken from the most recent CAF UK 2018 giving report

With audiences being overloaded with messages and communications from all mediums, it is important for charities like yours to understand how best to get your message out there and more importantly, have their voice heard. Whistl’s range of cost-efficient mail and leafleting services enable you to communicate more efficiently and effectively with new and existing donors.

Direct Mail and Doordrops are trusted media channels delivering lasting brand awareness. On average, mail is kept for 17 days in the home and doordrops are kept for 38 days. Mail creates a genuine connection between charities and consumers, with 57% of people claiming that receiving mail makes them feel more valued.*

Working with many charities and not-for-profit organisations, our dedicated in-house insight and planning team can help you strengthen your audience profiles and plan a strong integrated mailing campaign to maximise your marketing results against your budget.

 

The Whistl team were perceptive, quick to respond and full of useful recommendations to make the most of our limited budget.

Oliver Davies, Marketing Projects Officer - Scottish Wildlife Trust

Advertising solutions

When looking to acquire more donors or inform your base of how their donations are being used, promotional mail advertising services, leaflet distribution or partially addressed mail advertising could assist. With a suite of mail advertising solutions, we can give you guidance on how to increase your return on investment. Partially addressed mail and door drop leaflet advertising can be highly targeted to key homes using geo-demographic tools, meaning no personal data is needed, making both channels GDPR complaint.

Whistl can support your mail shot activities from brief to analysis, giving guidance on how to improve your ROI by highlighting homes that have the strongest propensity to give. This insight and advice gives you the answers you are looking for to improve your advertising campaigns.

 

Partially Addressed Mail

Mail solutions

A choice of delivery options is available to suit your fundraising strategy from traditional mail to digital solutions, ensuring all of your business communications can be dealt with by a single point of contact and all within your marketing budget.

With convenient mail collections, your Whistl account manager will manage the process from your initial brief right through to the final delivery, via Royal Mail.

Whether you need a high volume sorted mail solution or an unsorted solution for the UK or internationally we have the right service for you. , Whistl has a wide range of delivery partners giving you the assurance that your items will be delivered to your audience when they need to be.

 

Unsorted Mail Services

Trusted memberships

Two sides card

A not for profit organisation with members from the graphic communications industry. Their goal is to explain why print and paper remains a practical and attractive form of communication.

 

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DMA Logo

A network >1000 UK companies, members have access to research, free legal advice, political lobbying and industry advice. DMA work is underpinned by their code which puts the customer first.

 

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IPM logo card

A marketing organisation providing best practice guidelines, legal and copy advice and professional certificates and diplomas for the marketing promotional industry.

 

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JIC mail logo

The Joint Industry Committee for Mail. Responsible for analysing audience measurement for mail, created with our founding partners in 2018 by The IPA, ISBA, Whistl and Royal Mail. 

 

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Whether you’re new to Whistl, one of our customers or just want to ask some questions we’d love to chat!
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