eCommerce Intelligence Report
Find out how the eCommerce landscape changed in 2021, read analysis from Ebiquity and JIC Mail. Review some recent eCommerce door drop creatives and success stories
Geodemographic Segmentation: Targeting and Insight for Print Advertising Channels
Understand where your target audience lives and learn more about their consumer habits to improve responses to print advertising campaigns.
Intelligent Doordrop Media Audience Targeting
Understanding your target audience is essential to help marketers tailor print advertising to the specific needs, motivations, and pain points of their audience, resulting in more effective, personalised campaigns. Audience profiling is a process that identifies and segments your target audience into categories to tailor your print campaigns, ensuring that marketing efforts are data-driven and targeted. With Whistl, our approach supports your media planning by understanding consumer behaviour in your database to reveal how different characteristics within the overall target base, helping optimise campaign strategies. Audience analysis plays a key role in understanding consumer behaviour, enabling more precise targeting and engagement with the most relevant audience segments for your print advertising efforts.
Doordrop Media Targeting
Are you planning a print marketing or product sampling campaign and want to know more about the people and homes to whom it should be delivered?
Did you know, with door-drop media, you can reach almost every residential home in the UK and run an effective marketing campaign? A bespoke delivery schedule will be built based on understanding your target households, what they like to do and their typical buying habits.
Whistl’s intelligent approach allows for real insight into your customers and their population density. It uses the most relevant suite of targeting tools to create key segments by geography.
With a dedicated insight and planning team, we make informed, data-driven decisions.
Using Geodemographic Data
Geodemographic data can be your secret weapon for reaching the right people with print advertising campaigns that actually work! We're talking about bringing together geographic factors, including location, population density, regional trends, store locations, and distance or travel time.
With demographic details, these help paint a more complete picture of who is most important to your campaign. These factors can include age, income, household composition, hobbies or buying habits. Demographic details help build audience profiles that reflect who our customers truly are, not just who we think they might be.
Whistl's geodemographic audience-targeting approach is all about creating opportunities to reach people with engaging, relevant messages. We uncover what really drives consumer preferences and behaviours within the areas that matter to your business. With this knowledge in hand, we help you create campaigns that speak directly to distinct customer groups.
When you leverage Whistl's geodemographic targeted approach, you are not just targeting; you are connecting.
This approach to audience segmentation helps you develop marketing strategies that address the unique needs of each customer segment, driving higher engagement and improved conversion rates that translate into stronger business growth.
Insight and Planning - A Step by Step or Full 360 Approach for Continual Learnings
Audience
Objectives
Review customers
Set geography
Data Analytics
Demographic profile
Geographic base
Segmentation
Review
Strategic Planning
Creating hypotheses
Set testing criteria
Review
Area of response
Timeframe of response
Exposure to channels
Evaluation
Response against conversion
Review audience insights
eCommerce Targeted Media Planning
See how door-drop media is helping e-commerce businesses acquire new customers
JICMAIL Platinum Partner in Media Planning
Whistl Doordrop Media is a JICMAIL Platinum Organisation, we demonstrating the required levels of proficiency with JICMAIL beyond its basic application. Including evidence of JICMAIL data being embedded into the planning and reporting data ecosystem of our campaigns.
Whistl is a proud partner of JICMAIL and continues to provide planning and data insights to help our customers systematically retain or grow their businesses. We use robust tracking methods to ensure campaign effectiveness, leveraging data insights and audience profiling tools to analyse campaign performance and audience engagement.
![<h2><span class="heading--2">JICMAIL Platinum Partner in Media Planning</span></h2>
<p>Whistl Doordrop Media is a JICMAIL Platinum Organisation, we demonstrating the required levels of proficiency with JICMAIL beyond its basic application. Including evidence of JICMAIL data being embedded into the planning and reporting data ecosystem of our campaigns.</p>
<p data-pm-slice="1 1 []">Whistl is a proud partner of <a href="https://www.jicmail.org.uk" target="_blank">JICMAIL</a> and continues to provide planning and data insights to help our customers systematically retain or grow their businesses. We use robust tracking methods to ensure campaign effectiveness, leveraging data insights and audience profiling tools to analyse campaign performance and audience engagement.</p>](https://www.whistl.co.uk/515x430/3217/4540/3470/jicmail-platinum-partner.jpg)
Industry Specific Intelligence Reports
Insights for consumer behaviour and analysis
Financial Intelligence Report
Read the consumer finance Mintel report, see inisghts from Ebiquity, JIC Mail and TGI and review both creative examples and financial door drop success stories
Retail Intelligence Report
Read how the retail landscape changed in 2021 and the affected door drops. Read the Ebiquity and JIC Mail analysis and review different retail exampled door drop media
Telecoms Intelligence Report
Understand more around the rise of smartphones, analysis from Ofcom, Ebiquity and JIC Mail and review the top five door drop creative examples in the telecommunication sector
Charity Intelligence Report
Find out more about the 'typical donor' donation behaviors and how a donor interacts with door drop media. See the change in charity door drop volumes for 2021 and recent examples of activity.
Create impact with Doordrop Media
With geo-demographic targeting and high recall, door drop media delivers strong media returns
Frequently Asked Questions: Geodemographic Targeting and Insights
How does Whistl tailor doordrop campaigns based on my business objectives?
Whistl begins by understanding your specific business goals and target audience. We then use geographic and demographic data, combined with consumer insights, to tailor delivery schedules and audience segments that align precisely with your objectives, ensuring your campaign reaches the right people effectively.
Can Whistl customise targeting for different industries or customer groups?
Yes. Whether you operate in retail, finance, eCommerce, or charity sectors, Whistl adapts the targeting strategies and profiling tools to fit your unique customer profiles and market needs, delivering personalised campaigns that resonate with your intended audience.
What data sources does Whistl use to create personalised audience profiles?
We integrate multiple data sources, including geographic segmentation, demographic data, and market research insights from trusted partners like JICMAIL. This comprehensive approach allows us to build accurate audience profiles tailored to your campaign’s goals.
How does Whistl’s personalised approach handle different geographic factors?
We can analyse factors such as population density, local consumer habits, distance or travel time and regional preferences to tailor your campaign’s reach and messaging. This ensures your marketing resonates with customers in specific locations, enhancing relevance and effectiveness.