Mailmark
Improve the tracking of your business mail at the consignment level with Mailmark&trade, providing you with more visibility of your mail performance.
adMail: A Direct Mail Marketing Delivery Solution
With adMail services, your business can acquire new customers and save on advertising direct mailings.
What is adMail?
With adMail, you can save money on advertising direct mail costs. Available with our Premier mailings service, adMail is ideal for businesses that send direct mail pieces promoting the sale or use of products or services or to encourage, contribute to, or support a cause.
Whether aiming to attract new clients or to engage your current audience, adMail guarantees that your message is effectively delivered to the appropriate recipients with enhanced cost efficiency.
To qualify for the adMail service, campaigns must comprise at least 4,000 mailing items per service per day. In addition, please note:
- adMail does not affect your mail drop dates or delivery times and can only be applied to all Premier services in letter and large letter format.
- Using the adMail checklist, customers must comply with all elements and send a seed or sample mail pack to Whistl and Royal Mail.
The AdMail Service
adMail is a six-day delivery service performed Monday to Saturday. Royal Mail aims to deliver mailing items on the first working day after handover to Royal Mail and its acceptance.
The items must meet the criteria to qualify as adMail, including:
- Have a consistent message aimed at promoting services or products or supporting a cause
- Presented in trays or bags (if requirements for unbagged posting are met)
- Exclusively contain adMail items if presented in trays or bags
adMail seed mailing items:
The customer must provide accurate samples for every mailing, which Royal Mail will use for auditing unless the customer has opted out.
- For adMail postings, the customer must provide Whistl with one or more sample mailing packs to verify that the content meets the adMail specifications.
- Royal Mail will use these samples for reference during audits and other specified purposes.
- The samples must be exact copies of the mailed items, including the relevant Unique Customer ID and Mail Reference.
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What Are the Benefits of Using adMail?
There are many advantages to leveraging adMail, an addressed mail delivery solution.
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Save on postage costs
With the added-value service, adMail, you can save money on advertising direct mail costs. Available with our premier mailings service, adMail is ideal for businesses that send direct mail pieces promoting the sale or use of products or services or to encourage, contribute to, or support a cause.
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Increase targeted reach
adMail enables your business to engage with audiences offline, including specific demographics and those in targeted geographic locations. This can help broaden the reach of your marketing efforts, potentially leading to more engagement and conversions. Mailing items addressed to individual recipients to create increased engagement. With custom messaging, you can help your campaign stand out from the crowd and capture your audience’s attention.
- Making a tangible impact
With adMail, recipients can physically hold your materials, helping you make a memorable impression and boost brand recall. It can also increase your product’s lifespan—customers can’t simply scroll past adMail!
- Measuring results
When using adMail as a delivery service, your advertising mail can include tracking options. For example, you may include a QR code or unique promo code in your mailing pack to help track responses. Tracking results allows your business to measure factors such as response rates, customer retention rates, direct sales attribution, and return on investment efficiently, so you can continually improve outcomes over time.
Check out the full benefits of advertising mail and why direct mail works.
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Maintain mail drop dates and delivery times
adMail does not affect your mail drop dates or delivery times and can only be applied to all premier services in letter and large letter format. Using the adMail checklist, customers must comply with all elements and send a seed or sample mail pack to Whistl and Royal Mail.
- Support sustainability policies
Customers are increasingly basing their purchasing decisions on how environmentally friendly they perceive a business to be. They favour brands that are committed to sustainability. Ensure your physical mail items are sustainable and align with your audience's preferences.
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Top tips for sustainable mail:
- Review your postal chain's footprint
- Clean mailing data for reduced wastage
- Maximise engagement of items for improved responses
- Encourage recycling for a circular economy
Read Whistl's Sustainable Mail Guide
Why Choose Whistl for Your adMail Campaigns?
There are many reasons to partner with Whistl for your promotional mail campaigns. Our team comprises experts in targeted door drops, leaflet campaigns, mail management services, and product sampling. Our dedicated customer service team can guide you through the entire campaign process. We’re responsive, supportive, and ready to address any concerns.
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Gain customer insights
Whistl is a JICMail platinum partner and founding member. Over ten thousand new mail items are added to the JICMail mail item database each quarter, allowing brands to gain insights into how consumers interact with specific mail activities.
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Cost efficiency
We can leverage economies of scale to provide competitive pricing to our clients, helping you maximise your marketing budget and allocate your resources most effectively.
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Mail delivery experience
We have extensive experience in direct mail solutions, so we know how to optimise your campaigns for maximum effectiveness. Let us handle the work while you enjoy the results!
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Comprehensive and consultative support
At Whistl, we provide consultative support from design and printing to distribution. This can help streamline your business process and enable you to concentrate on other core aspects of your business.
Want to know more about how people interact with your mailings and their post? With the JICMAIL database, you can uncover how specific advertiser direct mail and door drops interact over a month.
With JICMAIL Discovery, you can find out how many people you can expect your mail campaign to reach, along with insights such as:
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How cost-efficient your campaign will be
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What impact your campaign will have on your business
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What do creative best practice looks like for mail campaigns
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How to create scenarios for A/B testing to optimise mail campaign performance
Interested in The adMail Service?
One of our team members will be delighted to answer any questions you may have or explain our mail management services and door-drop media solutions in more detail.
Customer Success Stories for Advertising Mail Services
Royal British Legion's 'Moment's Silence' Door Drop Speaks Volumes
Case Study
Read case study
The Royal British Legion
Frequently Asked Questions: AdMail Delivery
Why is the adMail service only for direct mail?
Whistl is attempting to support the advertising medium through the mail. By reducing direct mail prices, we demonstrate our commitment to delivering value for money and helping the existing direct mail market.
adMail doesn’t apply to transactional mailings like statements and invoices.
Can transactional content be included in an adMail mailing?
No, adMail cannot include transactional content. The adMail service is for “pure” direct mail and would not apply, for example, to a bank statement that includes an element of advertising mail.
What are the main benefits of using adMail?
Customers can benefit from lower prices and an increased return on their investment when using adMail.