Whistl provides insights and research studies to enable brands, businesses, and wholesalers better understand customer perceptions, expectations, and the ideal approach on a range of topics relating to delivery management and customer service.
Featured:
Ecommerce in 2026
Online shopping is shifting fast, and Ecommerce in 2026: The Search for Clarity and Convenience uncovers what’s driving change.
From clear returns policies to GenAI, social commerce and mobile‑first habits, shoppers want transparency and control. Discover the key eCommerce trends shaping buyer behaviour across different age groups and shopper types - and what your brand needs to act on.
Read: Ecommerce in 2026 Consumer Research
Growth of Cross-Border Ecommerce & Navigating Uncertainty
Buying from online stores based overseas has become the norm. However, the UK's eCommerce retailers face several challenges to their international expansion.
Where's Open for Business? The Growth of Cross-Border Ecommerce and Navigating Uncertainty is expert-led research brought to you by Parcelhub, part of the Whistl Group. This essential guide offers actionable advice on navigating the most significant threats and opportunities to international trade, while also highlighting the key markets to focus on.
How to Manage eCommerce Returns
The rise of online shopping has resulted in an increase of items being returned. We examine consumer trends, their impact on retailers, and strategies to minimise costs and maximise profitability.
Find out more about how to reduce the number of returns while boosting revenue and customer satisfaction.
Read: Managing eCommerce Returns
The Value of Great Customer Service
Providing excellent customer service has been proven to impact business performance positively. Yet satisfaction levels continue to tumble. What can be done to halt this worrying trend?
This updated research and Factsheet outlines the state of UK customer satisfaction, including attitudes towards technology, while also providing actionable tips to enhance your CX.
Read: The Value of Customer Service
Preparing for Peak
To help get your eCommerce business ready for peak season, read our top ten tips that will help create a smoother customer process during periods of high demand.
Prepare for Peak
International Consumer Buying Behaviours, Trends and Insights
We conducted a research study to understand changing international buying habits among customers and identify differences in country-by-country consumer behaviour.
Read: Cross Border Insights and Trends
Customer Service Expectations
As the cost-of-living crisis is driving up contact volume, customers seek more support and reassurance. The role of contact centres is even more crucial and irreplaceable in a time when so many people need help.
Read: Customer Service Expectations
The Rise of the Subscription Model
Whistl has examined the current research into subscription box services in the UK, providing key insights for businesses already operating in the market or those looking to do so in the future.
Read: The Rise of the Subscription Model
Understanding the Importance of the Contact Centre
Through a series of fact sheets, we have detailed the importance of caring and empathy, explained why businesses must prioritise and improve customer service, and what communication tools are the most effective.
Read: The Importance of the Contact Centre
Consumer Purchasing Grows Greener
The importance of eco-friendliness has grown significantly over the years, and brands are taking substantial steps to reduce their environmental impact. Whistl examines consumer and packaging trends to understand why brands must deliver sustainably.
Read: Consumer Packaging Trends
What Do Customers Want from a Contact Centre?
How to effectively manage your customers' experience through their calls and other interactions.
Read: What Consumers Want - Contact Centres
Webinars and Podcasts
Want to read more news and insights from Whistl?
Sign up for our newsletter and receive the latest industry news and insights directly to your inbox.