Objective:  Aldiss believe it is important to talk to NEW and EXISTING customers as often as possible through print media.

Solution: Doordrop is the KEY channel that allows Aldiss the opportunity to have a ‘one to one’ communication in a cost-effective way. Sales data and evaluations show that doordrops drive footfall into stores as well as increase sales online.

Results: Instore sees the highest sales values generated from the doordrop as Aldiss purposely plan their campaigns in this way. The results when a doordrop campaign lands are:

• online benefits from 70% uplift in sales value
• Instore benefits from 30% uplift in sales value and 38% uplift in orders instore,
• for every £1 spent on Doordrop = £14 in sales from NEW customers
• AND we generate an uplift in sales from existing customers

Darryl Simpson at Aldiss explains, “A clear spike can be observed in the Doordrop postcode sectors at the time of each campaign, which cannot be observed outside of the Doordrop areas. Our brochures are specifically designed as a ‘keep me’ coffee table item and allows us to showcase our newest products, which in turn means consumers are inspired.

We like to inform our audiences within our store catchments about latest deals, including using doordrops to support our Black Friday event.

We work with Whistl who undertake all our audience profiling, drive time analysis, doordrop planning to ensure that we select the best postcode sectors within our catchments. Whistl support us across insight, planning, strategy, eye tracking, evaluation and media buying.

The team at Whistl have really helped us evolve our doordrop approach, they offer us vital support through their account management, and work closely with my agency MA Marketing to deliver a cost-efficient service.”