Launch of Premium Restaurant Delivery Service to Bring London's Finest Dishes Home

Cook + Thief created a premium restaurant delivery service, aimed to bring London's best restaurant dishes to homes without diminishing the quality.  Meal selections included options that have never before been available, for home delivery. Cook + Thief wanted to:

• Raise brand awareness,
• Create online registrations, and
• Home delivery orders.

Timeliness was key, Cook + Thief to ensure the campaign reached targeted homes in the early stages of the first UK Covid-19 lockdown, to maximising the brand message and offer quality meals to people in their homes (while restaurants remained closed).

Partners with Whistl for Data-Driven Door Drop Campaign Targeting High-Income Households in London

Cook + Thief didn't have any historical customer data to profile and create a delivery schedule or like type homes for the door drop. Working with Whistl, Cook + Thief used a blended data approach including key Mosaic and TGI statements, to build a robust targeting and distribution schedule.

• Targeting householders with high incomes and successful careers with a propensity to spend more on quality products
• Profiling homes that often consumers use a meal delivery service
• Within a specified London geographical area where Cook + Thief could deliver to. 

The creative approach had clear branding and a strong call to action 'Book Your Delivery Now’. The creative was addressed with a personal message ‘Dear Neighbour’, which gave a localised and friendly tone to the message.

Door Drop Campaign Achieves 2.47% Response Rate, Surpassing Sign-Up Target by Over 3x

• Registration sign-ups target 0.7%.
• The door drop campaign achieved a 2.47% response rate, almost quadrupling their initial prediction of this test result.