JICMAIL
The Currency for Advertising Mail
Measuring the impact of advertising mail
Advertising mail is the third largest media channel in the UK, worth an estimated £1.7bn annually, but has never had a recognised audience measurement system.
The Joint Industry Committee for Mail or JICMAIL consists of key industry bodies and businesses, representatives of the advertisers who use mail and the industry that supplies the channels.
JICMAIL delivers industry-standard audience measurement data for Direct Mail (including Partially Addressed Mail), Door Drops and Business Mail. New reports are released every quarter.
Visit JicMAIL
Want to know more about how people interact with your mailings and their post?
Explore the JICMAIL database to uncover how specific advertiser direct mail and door drops interact over a month.
Over ten thousand new mail items are added to the JICMAIL mail item database each quarter. Search the database to see how consumers interact with your specific mail activity. Understand more details, such as when consumers interacted with your mail. On which days have commercial actions taken place, and what can we learn about the content that drives these actions? Please note you must register to use this tool.