Who are Yoto?

Yoto was founded in 2017 by Ben and Filip, both with young families and a commitment to empowering children with the magic of storytelling. Yoto’s screen-free audio players allow kids to listen, learn, and play at their own pace. The Yoto Player was launched in 2020, and quickly found a home on play mats, bedside tables and kitchen counters. The third-generation Yoto Player was introduced earlier this year. The Yoto Mini was launched as a portable player in 2021.

Yoto's Fulfilment Challenge:

Yoto has been successful for many years, with offices in London and New York and a team in France. Their sales doubled every year, and their Yoto Player was ranked among Time Magazine's Top 100 inventions in 2020. As Yoto's volume increased, they needed a reliable logistics partner to respond to their growing demands. To scale and innovate, Yoto required access to various carriers and postal services.

Whistl's Fulfilment Solution:

Since taking over Yoto’s UK fulfilment in late 2022, Whistl has responded with a flexible, dynamic solution through almost daily improvements and innovation. Whistl Fulfilment Solutions provides storage, pick, pack, and distribution to Yoto.  We receive their stock directly from manufacturers, store the product, manage inventory, and ship to consumers, retailers, and wholesalers; we hold approximately 1 million units of stock. 

Fulfilment Client Testimonial

Like most tech start-ups, fulfilment was handled in-house until the volumes began to ramp up. We switched to Whistl at a particularly challenging time of year – October 2022, with the peak sales period nearly upon us – for the size and scope it could offer.

We needed scale and innovation, access to post as well as carriers, and economies of scale. There were cheaper 3PL companies out there, but their offerings weren’t as robust or didn’t have the scope of Whistl’s solution.

Whistl got us through peak with an interim solution, then put in place a more permanent arrangement of racking/ binning once they understood our inventory and requirements.

Alex Lainé, the Operations Director at Yoto