Peak pain relief campaign

Whistl, the UK’s leading logistics specialists in fulfilment, mail and parcels, has launched a campaign targeting mid-sized e-commerce businesses with a creative solution to their potential peak time headaches.

Using Whistl’s direct mail experience, it has developed a campaign based upon the idea of a fulfilled medical prescription. The outer addressed package simulates a prescription bag with the inner box designed to look like a pack of Whistl relief pills. The inner packet contains a scratch card highlighting the solutions to which Whistl can provide relief.