Mail

Whistl Mail Achieves JICMail Platinum Status

November 2023

Whistl’s Mail Services business has joined Whistl Doordrop Media in securing Platinum JICMAIL status for its outstanding expertise and practice in planning, measuring and evaluating mail campaigns with JICMAIL data.

JICMAIL stands for Joint Industry Committee for Mail and delivers industry-standard audience measurement data for Direct Mail (including Partially Addressed Mail), Door Drop Media and Business Mail (Advertising and Transactional Mail).

Platinum Organisational Accreditation is the highest accolade given by JICMAIL and has been awarded to businesses who have fully embraced JICMAIL data into their businesses.

Whistl was awarded this by demonstrating a level of proficiency with JICMAIL beyond its basic application including evidence of JICMAIL data being embedded into the subscriber’s L&D programs, routinely applied across the planning, sales and data ecosystems, together with case study evidence that JICMAIL is being systematically used to retain or grow business.

We are delighted with the Platinum recognition from JICMAIL of our commitment to ensure that the value and effectiveness of advertising mail is understood with customers and within the industry as a whole. JICMAIL has transformed media buyer attitudes towards the advertising medium and continues to highlight its vital role as a marketing channel.
Andrew Goddard, Managing Director Mail Whistl UK Ltd

Advertising mail is the third largest media channel in the UK, worth an estimated £1.1bn annually and JICMAIL provides the same metrics for mail that are available for other channels and are used by planners regularly to help plan media campaigns.