Guidance for Sustainable Mail

Customers are increasingly basing their purchasing decisions on how environmentally friendly they perceive a business to be and customers are increasingly favouring brands with a commitment to sustainability.

^{Source: MarketReach. Using mail more sustainably}

^{Top Tips for Sustainable Mail}

• Choose the right suppliers: Find like-minded suppliers who share your goals and consider the accreditations they hold. 
• Clean data reduces waste: Check your database is accurate and up-to-date. 
• Maximise response rates: Ensure the overall look and feel of your mailing is designed to attract your audience.
• Choose a mail piece design/format: Choose a design that reduces waste in the production process. 
• Choose the right paper stock: Buy paper from sustainable paper sources and carbon-balancing schemes.
• Production process impact: The production process comes with environmental costs but also consider your paper and ink choices. 
• Your postal supply chain footprint: Whistl and Royal Mail have their own set of incentives to reduce emissions, such as deploying electric vans
• Encourage recycling: Make it clear that your item can be recycled by using an industry-known symbol.