Whistl’s Leafletdrop hits 200 million items

Leafletdrop, the self-service leaflet web-platform from Whistl Doordrop Media, has hit the 200 million item mark in only four years since its launch.

Over 800 clients have signed up to the platform that enables organisations to target over 29 million UK households with geographic based leaflet marketing campaigns from their desktop either at home or in the office.

During the year what3words used Leafletdrop as part of an integrated broadcast campaign to raise awareness. Their simple postcard creative used both QR codes and URLs to encourage recipients to identify their own unique three-word address for their property. The campaign drove thousands of QR code scans and delivered significant uplifts in website visits coinciding with the weeks of distribution.

Oddbox, another client using Leafletdrop, was the bronze winner of the Direct Marketing Association DMA Award for best use of unaddressed print category.

Originally conceived for SMEs wanting to cost effectively target their local markets, the tool has become increasingly popular with national, digital-first brands such as Oddbox and what3words looking to target locally.

The sectors that are big users of Leafletdrop include: home services and improvements retail, charities, political parties, health and beauty and travel.

For more information, please visit www.leafletdrop.co.uk