About Specsavers

Specsavers has been a family-run business for over 30 years, working together with their store partners to provide the best value optometry, audiology and other healthcare services.

Doordrop Media Services and Solutions:

Whistl has partnered with Specsavers since 2012, managing their Door Drop campaigns, which have played an important role in acquiring new customers and building market share over that period. Supporting both optical and audiology services by driving customer action and enhancing the impact of Specsavers’ strong brand presence. Door Drops remain a valuable local media tool that can be tailored to support individual store needs.

Mail Management Services:

• Direct Mail: From 2017, Specsavers also utilised Whistl’s sorted and unsorted mail services for Direct Mail. These campaigns play a vital role in retaining existing customers through appointment recall reminders, promotional offers, and communications about their full product and service range, helping to identify cross-sell opportunities across the business.
• In addition, Partially Addressed Mail has enabled Specsavers to deliver more targeted print campaigns, particularly for specialised services such as home visits. This channel provides a cost-effective way to reach new audiences with relevant, location specific messaging.

International Mail:

In 2025, the partnership grew internationally. Specsavers benefits from Whistl’s International Mail Services, which have delivered operational efficiencies both internally and across their mailing house operations. In the Republic of Ireland, service levels have remained consistently high, with no reported issues from stores or customers, reinforcing the reliability and value of the long-standing relationship.