Partially Addressed Mail
Reach the right people while complying with GDPR rules with our partially addressed mail solution.
Partially Addressed Mail (PAM)
Partially addressed mail (PAM) is a hybrid of doordrop media and addressed mail; it is an excellent print acquisition tool targeted to the postcode level (approximately 15 households).
How is Partially Addressed Mail Different from Direct Mail?
- Direct mail is addressed to an individual
- Direct mail requires personal data
- Partially addressed mail targeting is at the street level
- Partially addressed mail does not require personal data
The Royal Mail estimates you can reach up to 30% more households with partially addressed mail than with a direct mail campaign on the same budget. The two mail delivery channels can also complement each other when scheduled in tandem.
At Whistl, we provide partially addressed mail solutions to help your business stand out, reach more households, and deliver accurate results without requiring personal data.
How Does Partially Addressed Mail Work?
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Client Brief
Your account manager handles your campaign from brief to evaluation, ensuring all objectives are clearly understood and that a tailored strategy is developed to meet them.
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Expert Targeting
Whistl is an expert in customer insights and print advertising targeting. Partially addressed mail uses partial address details (such as a postcode or name) without fully identifying the recipient, allowing for broader targeting. This is different from direct mail, which involves sending fully personalised communications.
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Quality Print
We work with best-in-class printers to answer your specific production needs (if required). Our teams provide support from design to delivery; every aspect of your printed product is carefully handled, ensuring it meets your specific production requirements.
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Mail Delivery Management
Partially addressed Mail deliveries are carried out by Royal Mail alongside addressed mail campaigns.
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Evaluation
After your campaign has been conducted, our teams can provide a detailed evaluation of your campaign performance to aid your understanding of the return on investment and provide you with invaluable 360 insights.
Benefits of Partially Addressed Mail
Want to know how your business can benefit from our partially addressed mail solutions? With our team by your side, you can start to enjoy:
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Increased reach with targeted delivery
Expand your reach while ensuring your mail message is delivered to the most relevant audience. We focus on specific segments to target those most likely to respond to your communications, boosting your marketing efforts.
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Improved media spend returns.
Reduce media spend on direct mailings by using partially addressed mail. By targeting specific locations and demographics, you can reduce unnecessary waste and ensure your budget is spent where it’s most likely to generate a return on investment.
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Boosted brand awareness
Raise brand awareness in your chosen area. Remember, the more your target audience is exposed to your brand, the more likely they are to recognise and remember it!
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Improved data protection and GDPR compliance
Since the partially addressed mail only uses your recipients' addresses, this mail solution does not rely on personal data, minimising privacy risks. Whistl’s commitment to GDPR compliance can ensure peace of mind for your brand and consumers, elevating that all-important trust.
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Improved impact
Partially addressed mail does not include your recipient's personal details, making it less intrusive for sensitive subjects than traditional direct mail. This could encourage recipients to engage with your materials without feeling like their privacy has been compromised.
Why Partner with Whistl for Partially Addressed Mail Management
Ready to take your marketing mail efforts to the next level? Partnering with Whistl for partially addressed mail could be the answer.
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Experience and expertise
Our team has years of experience providing partially addressed mail services to our clients, so you can count on us to do the job correctly. Read our case studies to understand how we have helped other businesses.
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Efficiency
We pride ourselves on delivering fast, reliable, and efficient services. Our streamlined procedures, innovative technologies, and skilled team ensure that your partially addressed mail campaigns are executed on time, every time.
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Targeted delivery with data insights
Our team leverages data analytics to ensure your mail reaches the right audience at the right time. We target audiences using demographic, geographic, and behavioural data, helping to optimise your marketing spend and potential conversion rates.
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End-to-end service
From initial strategy development to end delivery, we offer a complete service for partially addressed mail, ensuring all your mail marketing needs are met.
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Tracking and reporting
Whistl is all about continuous improvement. That’s why our team tracks results and reports back on them, making it easy to see where we can improve your partially addressed mail campaign.
Leverage Partially Addressed Mail Services
With geo-demographic targeting, partially addressed mail delivers your brand strong media returns and is GDPR-compliant.