Bespoke Fulfilment Service for Growing Fashion Label

When stylist Greg Lang launched the fashion label Navy London, the effective fulfilment of wholesale orders would be fundamental to success.

Eight years on, with contracts agreed with online retailers ASOS and Zalando, the concession in Topshop's Oxford Street business was booming. Outsourcing fulfilment met the increasing demand for orders and the requirements of the retailers.

After researching his options, he approached eCommerce fulfilment specialist Parcelhub, which provides warehousing and pick-and-pack services to eCommerce companies across the UK and overseas.

The team at Parcelhub leveraged their experience in the B2C eCommerce sector to develop a streamlined system that allows reworked orders to be completed in as little as two days. Goods are received directly from China every few weeks, unpacked and checked by a specialist team before being repacked according to the retailers’ specifications.

Greg said, “Initially, we managed the fulfilment in-house, but it was always a complex and time-consuming job, and as we got bigger, it became more complicated, took longer and needed more space. Unless I was going to move premises, I needed to outsource to a partner I could trust to manage this part of the business.

Once you reach a specific size, it becomes something that requires the involvement of experts. Retailers each have their delivery processes, and as a supplier, you must meet their requirements exactly or risk having your shipments returned. We can’t afford this to happen, so everything has to be right.

Some retailers have restrictions on the size or weight of boxes, and different retailers may require garments to be packaged in a specific way.

• The exact sizesare to be packed together
• With hangers
• Without hangers

The permutations can be endless. Label accuracy was required to eliminate missed or wrong deliveries.” Sales of Navy London clothing have risen significantly over the past 12 months, and consignment numbers have more than doubled.

Greg added, “For me, wholesale is the way forward. It allows me to concentrate on ensuring the brand retains a signature style and stays on trend while still getting in front of consumers.”

Mark Rosenberg, managing director of Parcelhub, added, “Picking and packing requirements vary with every eCommerce client. We recognise that no two businesses are the same, and we pride ourselves on tailoring our services to meet individual demands. Our experienced team hand packs to ensure accuracy, which means we can also manage extremely complex jobs where multiple products need to be sorted, reworked and despatched.”

Tailored fulfilment and distribution.

Parcelhub, part of the Whistl Group provides tailored fulfilment solutions to retailers, brands, agencies, printers, and publishers worldwide, with extensive experience storing and distributing apparel, daily deals products, gifts, homewares, PC hardware, novelty goods, subscription boxes, catalogues, point of sale material, brochures and magazines.

For companies sending volumes of more than 300 items a day, Whistl also offers bespoke fulfilment solutions for direct-to-consumer and business-to-business orders.

Whistl’s eCommerce Fulfilment Services