In the latest podcast from Keep Optimising, Natalie Betts from Relish, part of the Whistl Group, discusses strategies to improve product sampling for FMCG products.
Topics discussed in the episode include:
Tracking Sampling Results
Track your results as much as possible. With brand awareness, not much tracking is done, but when you do product sampling that aims to acquire customers, you have to try and track results.
Characteristics of a Great Sampling Campaign
For Natalie, the best sample is one that is disruptive and interrupts somebody’s habitual nature.
Getting Your Campaign Started
When starting out, look at your inventory, volume, and budget and work backwards to get the number right for you. For sample sizes, you can always sample full-size products, especially if you have overstock. There’s no need to come out with miniatures or sample sizes.
More Product Sampling Tips
Clearly define who it is you’re trying to reach. There’s often a disparity between your target and actual customers, but you can play with both. If you already know your audience, focus on them, find lookalikes, and then find the right retailer that reflects who you’re trying to reach.
Join our mailing list
Sign up and receive all the latest industry news and insights directly to your inbox.
Research, Insights and Industry Guides
In depth insights and research studies to help you better understand customer perceptions & expectations.
Share this article
International Logistics Memberships and Accreditations
Contact us to find out more!
We'll help you find the right courier management software solutions for your business needs.
Call us
We'll call you
Complete our contact form