Supporting Fundraisers and Charities with Advertising Services

Supporting charities with audience insights and advertising solutions to improve fundraising opportunities and increase your donation base.

Charity donors have become more generous

Working with many charities and not-for-profit organisations, our dedicated in-house insight and planning team can help you strengthen your audience profiles and plan a strong integrated leaflet mailing campaign, to maximise your marketing results against your budget.

The typical donor profile is a home owner, over 55 years old, with older children and is motivated by mail items delivered through the door.

Charity Intelligence Report

Read key door drop media insights

The team here at Whistl becomes an extension of your fundraising team and we can work directly with all of your third party businesses such as printers, advertising agencies or other partnership companies.

Whistl Advertising Services

When looking to acquire more donors or inform your base of how their donations are being used, promotional advertising services, such as door drop media or partially addressed mail could assist. With a suite of advertising solutions, we are well placed to provide the right guidance to increase your fundraising return on investment.

With anonymised data sets, Whistl has GDPR compliant options to reach your audience. Door drop media is an unaddressed solution with one of the strongest opportunities to reach. With door drop campaigns you have the opportunity to reach of almost all of the 29 million UK residential homes and even extended reach into European markets. If you are looking to run a more localised or regionalised campaign with geo-demographic targeting your campaign can be highly targeted and full integration with your other marketing channels.

Whistl provides full support of your advertising campaign, from brief to analysis. Our advice and guidance allow's your charity to improve the return on marketing investment by highlighting the homes that have the strongest propensity to give.

With our consultative full circle, 360° approach our account management team and insight specialists focus on your communication challenges. All successful charity campaigns start with your campaign brief, the question you need to answer and an understanding of any other marketing activities. We take the time to understand these challenges and create the right approach, to deliver campaign success.

Whistl really is a perfect doordrop partner, a ‘one-stop shop’ providing clients with an all-inclusive service from planning, targeting, creative advice, print, and distribution. A true solutions provider.

Helena Jennison, Marketing & Communications Director UK at Movember Foundation

Printed Media engages with your audience to create a positive action

Printed door drop media items can create a sensory experience providing more of a direct connection and experience for your charity, with the recipient. With a tangible channel such as a printed leaflet, your message can is more easily recalled.

Printed advertising mail by nature has the ability to use different textures and shapes, allowing the delivered item to be more be tactile. When planned correctly and addressed mail items can have a pivotal role within the marketing media mix, aiding to boost memorability and potentially increase donation intent.

By focusing on the right message to the right person at the right time will ensure your fundraising campaign will generate the best return on investment.

Partially Addressed Mail

Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail offers the chance for charities to influence giving behavior with an advertising mail option that is targeted to the home, not the individual.

Campaign effectiveness is increased when audience profiling and insights are used to identify which are the right homes that the communication is to be delivered too. The advertising mail campaign is compliant to all GDPR rules, the same as a standard unaddressed door drop campaign, as the items delivered to homes are partially addressed; using a generic name for your recipients such as ‘occupant’ and without the use of any personal identification data, throughout the targeting and delivery process.

86% PAM JicMail 2017-2018.JPG

GDPR compliant mail delivery

Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.

Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.