Case Study Muddy Puddles
Ethical Superstore is an online store that strives to protect our planet by offering eco-friendly alternatives to everyday items, including fashion, food, cosmetics, and cleaners. Their approach gives consumers the choice to use environmentally friendly products while doing as little harm as possible.
Whistl provides business process outsourcing solutions, including eCommerce fulfilment and contact centre services, to support their growing online and catalogue business.
eCommerce Fulfilment
Whistl provides storage, warehousing, and direct-to-consumer order fulfilment services. Ethical Superstore carries over 7,000 SKUs and has almost 200,000 items in stock at any given time in the Whistl fulfilment warehouse. Due to online sales and catalogue drops, Whistl needs to be prepared to handle massive spikes in order volumes and the various SKUs within these orders. Thankfully, Whistl has extensive experience in handling peak activity, particularly during ‘Cyber Week’, with its diverse range of clients.
Superstore Orders
It takes experience and skill to pack an Ethical Superstore order, which includes everything from bottles of juice and kitchen roll multipacks to the most miniature spice jars. The warehouse team has developed these skills and adopted new packaging solutions to ensure every delivery arrives well-packaged with no damage to any items. With the average order containing 15 items, the team also need to combine speed with quality to ensure they despatch all orders on time.
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