adMail for Direct Advertising Mail

With adMail, your business can acquire new customers and save money on your next direct mail marketing campaign.

adMail Qualifying Criteria

Each adMail daily posting must comprise at least 4,000 mailing items per service per day.

To qualify as adMail, note that:

• adMail does not affect your mail drop dates or delivery times and can only be applied to all Premier services in letter and large letter format.
• Using the adMail checklist, customers must comply with all elements and send a seed or sample mail pack to Whistl and Royal Mail.

adMail is a six-day-a-week delivery service, operating Monday to Saturday. Royal Mail aims to deliver mailing items on the first working day after handover to Royal Mail and its acceptance.

The items must meet the criteria to qualify as adMail, including:

• Have a consistent message aimed at promoting services or products or supporting a cause
• Presented in trays or bags (if requirements for unbagged posting are met)
• Exclusively contain adMail items if presented in trays or bags

Seed mailing items:

The customer must provide accurate samples for every mailing, which Royal Mail will use for auditing unless the customer has opted out.

• For adMail postings, the customer must provide Whistl with one or more sample mailing packs to verify that the content meets the adMail specifications.
• Royal Mail will use these samples for reference during audits and other specified purposes.
• The samples must be exact copies of the mailed items, including the relevant Unique Customer ID and Mail Reference. 

Benefits of Advertising Mail 

There are many advantages to leveraging advertising mail, which is how they continue to grow their appeal to advertisers. When you work with The Whistl Group, your company, you can enjoy the following:

Taking advantage of targeted reach

The fantastic thing about advertising mail is that it enables companies to reach specific demographics and geographic regions. Your message will likely be sent to the most relevant audiences to maximise conversions.

Plus, mail is addressed to individual recipients, increasing the likelihood of engagement and the positive response you’ve sought. With custom messaging, you can help your campaign stand out from the crowd and capture your audience’s attention. 

Making a tangible impact

Unlike digital advertisements, direct mail offers a tangible item that recipients can touch. This can make it more memorable and impactful, capturing attention in a way digital communication can’t.

Additionally, advertising mail can remain visible in homes longer than digital messages, increasing its chances of being seen multiple times. You can’t scroll past physical mail!

This often results in higher engagement rates, primarily because many businesses focus on digital channels rather than traditional mail. This makes the space for direct mail less crowded and, thus, easier to penetrate.

Plus, direct mail can take various forms, from letters to catalogues to magazines, and offers your business the flexibility to tailor your approach based on your objectives and budget at any given time.

Measuring results

Advertising mail can include tracking options. For example, you may include a QR code or unique promo code in direct mail to help track responses. When a recipient interacts with these codes, it's straightforward to see which mail pieces generated specific actions. Moreover, customer surveys can provide valuable insights into your direct mail marketing campaigns and inform your decision-making.

Tracking results allows your business to measure factors such as response rates, customer retention rates, direct sales attribution, and return on investment efficiently, so you can continually improve outcomes over time.

Check out the full range of benefits of direct mail marketing campaigns and why direct mail works.

Support sustainability policies

Customers are increasingly basing their purchasing decisions on how environmentally friendly they perceive a business to be and favouring brands committed to sustainability. To make the most of sustainable mail, you could:

• Top tips for sustainable mail:
• Review your postal chain's footprint
• Clean mailing data for reduced wastage
• Maximise engagement of items for improved responses
• Encourage recycling for a circular economy

Read Whistl's Sustainable Mail Guide