Maximising open and read rates for Kirklees Council's mailings

September 2018


Kirklees Council is the local authority providing most local government services for the borough of Kirklees in West Yorkshire, England. It is a metropolitan district council and one of five constituent councils of the West Yorkshire Combined Authority.

Kirklees Council Logo

Cutting Costs for Kirklees Council

For over 8 years Whistl has been the chosen reliable and efficient mail delivery provider to Kirklees Council. They recently led a collaborative further competition exercise for Yorkshire, Humber and AGMA Local Authorities; for up to 27 million mail items, using the Crown Commercial Service (CCS) Postal Goods and Services Framework (RM1063). Forming one consortium means combining mail volumes to get the best competitive prices.

The challenge for Kirklees Council is financial pressure; to reduce postage costs by finding better, more efficient ways of operating while ensuring quality of service is not compromised.

Kirklees had found the initial transition using Whistl extremely well managed with lots of support and advice for maximising the mail read rates to around 98%. They reduced their postage costs, received excellent account management and advice on operational issues. In short they found Whistl to be quick, flexible, efficient and most importantly secure.

Whistl won the Call Off contract being the top scoring provider in the delivery of service, contract management, planning, implementation and training.

Since the Call Off Contract was awarded, the joint approach between Yorkshire, Humber, AGMA and Whistl has resulted in Kirklees Council achieving significant savings with more expected during the year ahead.


We have always found the service to be efficient and reliable. We are well supported by a conscientious management team who ensures any issues are promptly handled and resolved. Whistl keep us informed of any improvements that can be made and hold regular networking events to meet colleagues at other authorities. Whistl really understand our business and priorities and help us achieve them.  Regarding the tender, Whistl really couldn’t have done it better! One authority was nervous about changing supplier but we gave him the confidence and he couldn’t have asked for a better transition and professional service.

Chris O’Hara, Kirklees Council

Kirklees Council Case Study


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