OVO Energy launched in 2009 and set out to make energy cheaper, greener, and simpler. OVO believe that energy has the power to solve some of the world’s biggest and most pressing problems. By blending natural energy with innovative technology, they create excellent service and renewable electricity.

Campaign objective
OVO Energy wanted to incorporate door drops as part of their multichannel, integrated approach, to drive new customer acquisition and build awareness of OVO Energy as a ‘Smart  Energy’ provider.

Solution
Whistl built a blended targeting model that used four different data sources. A base of 4.2 million households was identified as the most responsive whilst maintaining a full UK geographical spread. Five different creative solutions were deployed.

Campaign results
The doordrop started 3 weeks into a TV campaign, with an immediate positive impact on sales, generating a 35% increase in response. The campaign was awarded the 2016 DMA Silver – Best Use of Doordrop.