The strategy of the campaign was to present a quality brand, delivering an environmentally friendly product, humorously to drive sales and increase awareness.
WGAC choose Doordrop Media as a media channel to deliver their message, grab the attention of householders. 4 different standout postcards were delivered to 200,000 targeted households.
The branding, visual, stock quality and humorous messaging ensured the householder could clearly understand the message and action. The content was eye-catching and printed on high-quality recycled paper stock, with a simple call to action to their website to order, including a strong offer via the discount code. The campaign led to a 140% uplift in sales versus their target.
Who Gives a Crap was formed to raise money to help meet the challenge of no sanitation for the 2 billion people who do not have access to a toilet, leading to 800 children dying each day due to diarrheal diseases.
We are delighted with the bronze award, highlighting the effectiveness of the printed medium in building a brand and delivering sales. Who Gives a Crap, is a great example of using humour to build a profile for the brand, whilst also raising much-needed funds to tackle the issue of poor sanitation around the world.Mark Davies Managing Director of Whistl (Doordrop Media)
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