Why does Direct Mail work?

It creates stronger brand engagements, with a tangible printed item, targeted directly to a consumer.

Direct Mail is engaging and effective in driving conversions

The latest quarterly results from the JICMAIL diary-based panel revealed that in Q4 2023:

Direct Mail enjoyed a frequency of 4.4 interactions.
Direct Mail had a lifespan of 7.1 days in the home.
Direct Mail attention was over two minutes (124 seconds).

With regards to commercial actions, all key indicators saw an increase with website visits, purchases and discussions prompted by mail each rising. Latest highlights include:

5% of mail prompted a purchase, up from 4.8% in Q4 2022.
8.4% of mail recipients visited a sender's website, up from 7.9% in Q4 2022.
15.1% discussed with someone, up from 14.3% in Q4 2022.

However, the big headline highlighted mail's impact on digital conversion rates. Results from the JICMAIL panel showed that 40% of website visits prompted by mail resulted in an online purchase during the final three months of 2023.

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What are the Benefits of Addressed Mail?

Personalised Messaging

One-to-one physical communications benefit from addressing your audience directly and cutting through a complex digital world.

Fuels Acquisition

Direct Mail campaigns drive customer success, with 30% of mail prompting a commercial action in 2023, up 6% y-o-y. Source: JICMAIL

Multiplied Reach

Physical mail items are so effective they have a 10% multiplier effect, meaning a Direct Mail item has a reach of 1.1

Cost-effective

With effective data cleansing and smart delivery management, your mailing items will be more cost-effective allowing your business to improve your return on investment.

Home Minds

Where better to influence decision makers than in their own homes – a low-pressure context in which consumers have the opportunity to engage on their terms.

Creative Freedom

By marrying impactful formats to compelling creative, choose a bespoke die-cut, premium stock or stand-out design to improve your brand engagement dramatically.