Supporting Mailing Houses with effective Mail Management and Postal services
Supporting mailing houses and print management companies with effective mail management to increase your clients’ customer engagement, acquisition, and retention strategies.
When looking to reach customers and prospects with addressed mail solutions, companies and organisations often outsource the management of these campaigns to a mailing house or mailing company. These companies provide dedicated design services and specialised print services such as personalised digital printing and creative print finishing of the addressed mail items.
In addition to the support that mailing houses offer in creating the final item campaign packs, they are also involved in the fulfilment of direct mail items before the final part of the journey, the delivery of the mail items to the targeted and selected homes. To ensure the campaigns are effectively delivered to the clients schedule and specific homes, mailing houses often work with specialist mail management companies such as Whistl.
When companies are looking to arrange large scale business to consumer direct mail campaigns, there can be huge financial benefits in selecting a mailing house to support the management and delivery of the campaign. Mailing companies can offer attractive discounted rates for both UK and international deliveries, as they source all of the elements involved in the creative treatments including the paper, packaging, special finishes and the despatch of the items.
Whistl works with a number of mailing houses to ensure that your campaigns are planned to deliver the end client a strong return on their investment.
When it comes to clients looking to finalising their customer retention or prospective direct marketing strategy, Whistl knows the process can be time-consuming and often a complex process. Whistl work to be an extension of your team, giving you the right advice and guidance to find the right solutions for your clients.
We have used Whistl for years and have always found them to be efficient, reliable and competent. We initially switched to Whistl because of their competitive pricing which has saved not only us at Direct Solutions but also our client's thousands of pounds over the years...Tracy Mead, Operations at Director Direct Solutions
Paper and the Environment
With new technologies, different printing techniques are available to ensure both creative standout and environmental support. Door drop media items are more often printed on a sustainable forest source. The two most recognisable certifications are the Forest Stewardship Council® (FSC®) and the Programme for the Endorsement of Forest Certification (PEFC™).
Both PEFC and FSC are committed to achieving the same objectives – the certification of forests to credible, independently verified standards of responsible forest management, and focus on conserving the natural habitats of plants and animals and respecting the rights of forestry workers and local communities. Both PEFC and FSC operate robust chain of custody schemes that track wood and wood fibre through every step of the supply chain, from the forest to the end user.
More information on paper, printing and the environment can be found here.
Benefits of Addressed Mail
Addressed mail offers a tangible way of communicating a message to an audience. With items addressed to a specific person often at their own home, as a business, you have the opportunity to create attention and cut through in what has become a very digital world.
The Royal Mail and MarketReach carried out a neuroscience insight study in 2018 to understand more around the subconscious brain responses to email, mail, and social media channels. For the study of the addressed mail items, participants were studied opening their items and research was undertaken to look at how they engaged or disregarded their items. Results showed that that mail activates areas of the brain responsible for long term memory encoding 49% more than email and 35% more than social media advertising. Download the full report
Printed media creates strong customer engagement
Printed direct mail can create more of a sensory experience giving a company or brand more of an experience for the recipient. With a tangible channel such as a mail, a company can ensure that the brand is easily identified and recalled.
The ability to use texture and shapes allows us to be tactile. Having the ability to hold the brand is a real opportunity to gain loyalty. When planned correctly and addressed mail items can have a pivotal role within the marketing media mix, aiding to boost memorability and potentially increase purchase intent.
Partially Addressed Mail
Whistl also offers a fully GDPR compliant option for our customers with partially addressed mail. Partially addressed mail or PAM offers the chance for companies to connect with customers or prospects, influencing product selection and spending behaviour.
Campaign effectiveness is increased when audience profiling and insights are used to identify the right homes, your clients communication is to be sent too. PAM is an advertising mail option that is as compliant to GDPR rules, as an unaddressed door drop campaign.
GDPR compliant mail delivery
Partially addressed mail offers your business the ability to deliver a promotional marketing message in a GDPR world, as PAM is a form of direct mail, without the use of any personal data. Creatively items are 'partially' addressed using a generic name for your recipients such as ‘occupant’ and no personal identification data is used, within the targeting process or delivery of your campaign items.
Whistl’s dedicated in-house insight and planning team will help you strengthen your audience profiles and plan a strong advertising campaign, to maximise your marketing results against your budget.