Mail Delivery Management for Printers and Mailing Houses
Addressed Mail Delivery Support from Whistl
When looking to reach customers and prospects with addressed mail solutions, companies and organisations often outsource the management of these campaigns to a mailing house or mailing company. These companies provide dedicated design and specialised print services, including personalised digital printing and creative print finishing for addressed mail items.
In addition to the support that mailing houses offer in creating the final campaign packs, they are also involved in fulfilling direct mail items before the final part of the journey, which is the delivery of the mail items to the targeted and selected homes. To ensure the campaigns are effectively delivered to the client's schedule and specific homes, mailing houses often work with specialist mail management companies such as Whistl.
When companies are looking to arrange large-scale business-to-consumer direct mail campaigns, selecting a mailing house to support the campaign's management and delivery can offer substantial financial benefits. Mailing companies can offer attractive discounted rates for both UK and international deliveries, as they source all the elements involved in the creative treatments, including paper, packaging, unique finishes, and dispatch.
Whistl collaborates with several mailing houses to ensure that your campaigns are carefully planned to deliver a strong return on investment for the end client.
When it comes to clients looking to finalise their customer retention or prospective direct marketing strategy, Whistl knows the process can be time-consuming and often complex. Whistl works to be an extension of your team, providing you with the right advice and guidance to find the best solutions for your clients.
Paper and the Environment
New technologies allow different printing techniques to ensure creative standout and environmental support. Door drop media items are more often printed on a sustainable forest source. The two most recognisable certifications are the Forest Stewardship Council® (FSC®) and the Programme for the Endorsement of Forest Certification (PEFC™).
Both PEFC and FSC are committed to achieving the same objectives – the certification of forests to credible, independently verified standards of responsible forest management, the focus on conserving the natural habitats of plants and animals and respecting the rights of forestry workers and local communities. PEFC and FSC operate a robust chain of custody schemes that track wood and wood fibre through every supply chain step, from the forest to the end user.
Paper, printing and the environment
Printed media creates strong customer engagement
Printed direct mail can create a sensory experience, giving a company or brand more of an experience for the recipient. A company can ensure that the brand is easily identified and recalled with a tangible channel such as mail.
The ability to use texture and shapes allows us to be tactile. Holding the brand is a real opportunity to gain loyalty. When planned correctly and addressed, mail items can be pivotal in the marketing media mix, boosting memorability and potentially increasing purchase intent.
Sustainable Mail
Customers are increasingly basing their purchasing decisions on how environmentally friendly they perceive a business to be, and they are increasingly favouring brands with a commitment to sustainability.
Ensure your physical mail items are sustainable and align with your audience's preferences.
Top Tips for Sustainable Mail:
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Review your postal chain's footprint
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Clean mailing data for reduced wastage
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Maximise engagement of item for improved responses
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Encourage recycling for a circular economy
We have used Whistl for years and have always found them to be efficient, reliable and competent. We initially switched to Whistl because of their competitive pricing which has saved not only us at Direct Solutions but also our client's thousands of pounds over the years...
Tracy Mead, Operations at Director Direct Solutions
Mail Delivery Management
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