Creating Strong Footfall for Specsavers

March 2016


 

Specsavers has been a family-run business for over 30 years, working together with their store partners to provide the best value optometry, audiology and other healthcare service, in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand.

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Doordrop media is a crucial part of the local, regional and national media mix for Specsavers opticians. The use of multi-page doordrop, produced in-house, supports brand engagement at a local, store-specific level in conjunction with national media and drives sales.

 

Specsavers’ doordrop is based around a well-developed, consistent multi-page creative that showcases Specsavers’ range, quality and expertise, provides information and incentivises consumers to come instore for an eye test.  Our targeting is based on insight from a combination of customer data, geo-demographics and retail catchment.

 

Whistl has delivered consistent campaign results for Specsavers. Doordrop media is established as one of the their top-performing media channels and our approach to evaluation reveals continuous opportunities to optimise future campaigns.

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Specsavers Case Study

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