RAC's door drop activity outperforms display press

April 2016


 

RAC Limited is a British automotive services company headquartered in Walsall, West Midlands. Its principal services are roadside assistance and general insurance.

RAC logo

Campaign objective

Display Press was a key channel for driving new customers at a low CPA. However Average Revenue Per Unit (ARPU) was lower than the business average.

Objective: To find another media channel that can deliver a more affluent prospect and increase the ARPU.

Solution

Whistl created a Doordrop model that looked at both the customer profile and value of the customer to RAC. Test and control cells were then created to aid the measurement. The items were delivered by Royal Mail.

Campaign results

On a CPA basis Doordrop delivered a slightly higher result.

However on average they drove a 30% higher ARPU (Average Revenue Per User).

 

RAC.png

 

RAC Case Study

Download

Share this article


Whether you’re new to Whistl, one of our customers or just want to ask some questions we’d love to chat!
01628 702 965
Or let us give you some ideas on how we can help you drive your business forward. Tell us a bit about yourself