Founded in 1861, Royal London is the UK’s largest mutual life, pensions and investment company. Royal London provides award-winning customer service, and their mutuality means they can give customers that little bit more, with the trust that they will be there for you when it counts.

Campaign objective

Royal London sells insurance products through financial advisors.

In 2014, they built a direct-to-consumer arm of the business and needed an effective channel to reach out to consumers.

Intelligent doordrop solution

In 2016, Whistl developed a propensity model that used the latest data blending and analytical techniques to identify the likely demographics and financial behaviours of a Royal London customer.

A ranked targeting model enabled Royal London to target door drops to its best prospects across the UK, including London.

Campaign results

Door drops have proved highly effective for Royal London, with campaigns achieving response rates of 0.010%-0.020%.

Strong targeting and creative led to positive results and gave Royal London the confidence to increase its door drop volumes to c. 30 million in 2017.