As part of our wider initiatives to minimise our environmental impact, the Whistl Group has become the UK's first downstream access provider to back the new PrintGreen initiative.
Whistl and PrintGreen Champion Sustainability
PrintGreen has been established as a platform for key industry players to collaborate and educate brands and agencies on the sustainability of print-based communications.
Until now, there has been an historic lack of understanding about the sustainability of the print communication channel. PrintGreen will fill this gap by promoting the facts-based transparency, circularity and accountability of the medium’s environmental impact.
As part of the launch, PrintGreen has introduced a free carbon calculation tool, developed in partnership with CarbonQuota, to enable users to assess the carbon footprint of a campaign by selecting paper type, weight, pagination, volume, and mailing specifications to receive an instant impact assessment.
The first phase of PrintGreen will focus on commercial print and direct mail, with ambitions to expand into point-of-sale, packaging, and other print sectors. Long-term plans include expanding beyond the UK, first into Europe and then globally.
Jen Rufus, Head of Product Strategy and Industry Engagement at Whistl, said: “PrintGreen is a great resource, pushing print as a credible eco-friendly alternative to digital, with a brilliant tool giving customers guidance about the carbon footprint of their campaigns, at a time when sustainability is top of everyone’s agenda.
“Using the print carbon calculator is an initial step for us to help support our customers better understand their carbon footprint for direct mail or door drops, and the additional ROI benefit, encouraging continued use of these sustainable media channels.”
“PrintGreen is very much aligned to Whistl’s own sustainability agenda to be Net Zero by 2045, so being part of the supply chain it was a no brainer in terms of being a ‘supporter.”
Who is Involved in PrintGreen?
PrintGreen is currently supported by a host of industry-leading organisations. These include The Strategic Mailing Partnership, Marketreach, Two Sides, Data & Marketing Association (DMA), and Webmart.
The Daventry-headquartered body has a vision "where print is widely recognised as a sustainable communication medium, offering low-carbon solutions and supporting a circular economy."
Head to PrintGreen.org to learn more about how you can make informed and responsible choices about the execution of your print marketing campaigns.
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For media enquiries, please contact:
Paul Donlon: 020 3355 0959 or email pdonlon@owlms.com
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