Partnership Sampling
Working with retailers including ASOS, Littlewoods, Deliveroo and HelloFresh. Suprise your target audience with an unexpected gift.
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Create stronger brand connections with product sampling techniques
Product sampling through partnership brands
Grow your market share with product sampling, a smart way to reach target consumers and create memorable brand experiences.
Whistl Group Sampling Solution
Together with Relish, part of the Whistl Group, our customers have access to the broadest range of product sampling channels and techniques available.
A product sampling experience should always start with understanding the target audience using relevant data insights and analytics. Whistl create the right sampling channel and campaign schedule built from:
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The target consumer
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Shopping habits
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Product availability
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Grocery stockists
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Reach by sampling channel
Trusted Product sampling solutions for advertisers and brands
Doordrop Sampling
Maximise reach with your target audience with Whistl's In-home sampling techniques; our campaigns can include relevant opt-in mechanics allowing all homes to respond! Even if they were not at home, at the time of the first delivery attempt.
Product Sampling Channels
Market leading sampling techniques
Why Product Sampling Works
The tactile nature of product delivery means sampling campaigns create a strong emotional engagement with the recipient.
Delivering a memorable on-brand experience to your customers will encourage them along the purchasing path to buy your product.
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Try it: Product trialling is the timeless principle behind product sampling. For your target audience, it is a no-risk way to experience a product.
- Buy it: 73% of consumers say they’re likely to buy a product after sampling it. Just 25% feel the same way after watching a TV commercial.
- Repeat: 77% say that sampling one product will make them want to try more products from the same brand.
We worked with Yushoi and our doordrop media partner Whistl to devise a highly targeted shopper campaign that maximised impact and appeal.
Paul McGann, Managing Partner Brass
Your Brand in Their Hands
By delivering the product directly into your target customers’ hands, an experiential campaign can build brand awareness, and incentivise purchasing, all in one easy step. Well-targeted product sampling techniques result in:
- Better sales
- Improved customer loyalty
- Increased profits
With more brands and advertisers seeking consumers' attention and weekly spending, our range of sampling techniques will make a difference to your marketing mix, and your campaigns' return on investment.
How Relish helped Raffaello reach target Glossybox subscribers
Raffaello’s strategy for their campaign was to drive trials of their product and to increase brand awareness through sampling. Looking to target an ABC1 female audience aged between 20-40 years old, Relish paired them with their retail partners, Roccabox and Glossybox to deliver over 100K samples.
Using Try.Love.Buy, Relish's campaign follow-up service to measure a campaign response, Raffaello found 2 out of 3 recipients had a positive opinion change of the brand.
Product Sampling Considerations
When planning your campaign mix, there are always a number of areas to consider to aid your communication channel. Whistl’s consultative account management approach will help you to answer your brand objectives and achieve the best return on investment for your budget.
With the ability to reach almost all homes in the UK, Whistl's team of sampling experts can help you decide on the right product sampling channel. We are on hand to support you from the initial planning process, right through to the critical evaluation stage, helping you answer questions like:
- How many households should I reach?
- Whistl will work within your set budget parameters to understand your consumer/audience and to determine the optimum reach for your campaign.
- What size of product sample is best?
- Whistl has a number of solutions on offer, whether the item is letterbox ready or needs households to opt-in to receiving the sample. Whistl will work with you to find the best solution, whatever the product size.
Read Whistl's Product Sampling Case Studies
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