About Muddy Puddles

Muddy Puddles has been inspiring children to embrace outdoor adventure for over 20 years, combining durable, sustainable design with a commitment to environmental responsibility. As a Certified B Corporation, the brand is trusted by families for its high-quality outerwear and ethical practices. Customer satisfaction remained strong, reflected in a Trustpilot rating of 4.8.

Decade of Reliable Service and Sustainability

Whistl Fulfilment has supported Muddy Puddles for over a decade, ensuring 99.93% accuracy and 99% on-time delivery, even during peak seasons like Back to School and Black Friday. With a strong focus on sustainability, Whistl’s net-zero pathway, powered by 98% renewable energy and electric vans, complements Muddy Puddles' commitment to a responsible supply chain.

Innovation with API Integration and Sustainable Packaging

In 2024, Muddy Puddles continued to innovate, expanding its reach with a new API integration with John Lewis Drop Ship and introducing eco-friendly, compostable packaging across all fulfilment operations.

• Revenue up by 14%
• 36% growth on the Next Retail platform
• 1,600 consumer orders via John Lewis

Win at the 2025 Direct Commerce Award for B2C Excellence

Whistl’s support played a key role in Muddy Puddles winning the 2025 Direct Commerce Award for Best Business-to-Consumer Performance (Baby, Children & Family), highlighting their continued success and customer loyalty.

Whistl’s dependable service enables Muddy Puddles to scale its operations while maintaining the trust of parents and delighting children with reliable, sustainable products.