Written by
William Geldart
Content Manager
We're delighted to celebrate an awards double at the 2025 Direct Commerce Association (DCA) Awards. The Whistl Group came away with the big prizes for B2B Sustainability and Best Business to Consumer Performance for our fulfilment delivery on behalf of Muddy Puddles.
Stellar Win for the South West
Whistl Fulfilment South West took home a fitting accolade for its ongoing work with childrenswear retailer, Muddy Puddles.
In 2024, we celebrated the 10-year anniversary of our partnership in what proved to be a landmark year. During the past 12 months, the Certified B Corporation has experienced sustained growth, underpinned by robust fulfilment and a supply chain partner aligned to shared goals.
As well as scaling its marketplace presence through John Lewis and Next, Muddy Puddles also rolled-out 100% compostable, recyclable and reusable packaging.
Meanwhile, thousands of orders throughout Black Friday were fulfilled with near-perfect accuracy and timing.
L-R David Fanous (Whistl Fulfilment), Melissa Norton (Muddy Puddles), Victoria Revell-Higgins (Direct Commerce Association), Garry Taylor (Whistl Fulfilment), Irene Boctor (Head of ESG, Whistl) celebrate at the Direct Commerce Association Awards
Sustainability Focus is Clear
We've now won the DCA's Sustainability award two years running. This latest victory follows another year of clear progression on environmental and social initiatives, as outlined in our most recent ESG Report.
Highlights include a 13.1% carbon reduction against the Group baseline, validation of Net-Zero targets by the Science-Based Targets Initiative (SBTi), and 98% use of renewable electricity across our sites.
For Muddy Puddles customers, this means confidence that every order is fulfilled through a supply chain designed to minimise environmental impact, making sustainability a promise kept from the warehouse to the doorstep.
The Direct Commerce Association Annual Summit and Awards took place on Tuesday 14 October at the Holiday Inn, Kensington, London.
We are delighted that our excellence in Fulfilment has been recognised by the DCA, and we congratulate our partner Muddy Puddles for this award, and also our ESG team on their award-winning submission.
Ian Keilty, Chief Executive Officer
About Whistl Fulfilment
Whistl Fulfilment is one of the UK’s biggest and best providers of integrated multi-channel fulfilment and carrier management solutions. We work with over 50 brands, including Tesco F&F, SharkNinja and Microscooters. Operating from six sites with over 1.5m sqft of multi-user warehouse space we ship to customers in the UK and internationally at preferential parcel rates using our scale and proprietary Warehouse Management and Carrier Management platforms to deliver exceptional value.
For media enquiries, please contact Paul Donlon by telephone at 020 3355 0959 or email pdonlon@owlms.com.
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