Whistl DDM wins Bronze at DMA Awards

Whistl Doordrop Media, the UK market leader in audience targeting and leaflet services, and its client Oddbox were bronze winners of the Direct Marketing Association DMA Award for best use of the unaddressed print category.

Oddbox, who provide fruit and vegetable boxes to the door, wanted a sustainable, eco-friendly, and targeted campaign to support their expansion plans into new operating areas.  Specifically, the campaign had to raise awareness in the UK, increase sign-ups online and drive sales. They had previously used primarily digital marketing for recruitment but data privacy changes were reducing the reach and the efficacy of these efforts meaning new channels had to be explored.

Using a door drop leaflet, sustainable print sourced by Whistl, and customer data, key postcode sectors within England were identified that had a high propensity of prospective customers.  The campaign was then booked via Whistl’s online door drop web platform Leafletdrop to execute the campaign.

Leafletdrop, a self-service web platform enables organisations to target over 29 million UK households with geographic-based leaflet marketing campaigns from their desktop either at home or in the office.

The campaign delivered strongly both in terms of scale and efficiency with the lifetime value metric being particularly strong. Subsequent campaigns were further optimised through rigorous creative testing.